Saffron Tech Pvt Ltd | Performance Marketing Manager | saket

6 days ago

saket, India Saffron Tech Pvt Ltd Full time

Performance Marketing Manager

It will be work from office


Key Responsibilities:

1. Campaign Strategy & Execution:

  • Develop and implement data-driven performance marketing strategies across platforms like Google Ads, Facebook, Instagram, LinkedIn, and other digital channels.
  • Plan, manage, and optimize paid campaigns to meet performance objectives such as lead generation, sales, and customer acquisition.

2. Data Analysis & Optimization:

  • Monitor campaign performance metrics (CTR, CPA, ROAS, etc.) and make data-driven adjustments to improve outcomes.
  • Perform A/B testing on ads, landing pages, and strategies to optimize performance.

3. Budget Management:

  • Manage and allocate campaign budgets effectively to achieve optimal performance and ROI.
  • Track daily/weekly/monthly spend and ensure adherence to allocated budgets.

4. Collaboration & Reporting:

  • Work closely with the content, design, and analytics teams to create impactful ad creatives and landing pages.
  • Provide detailed performance reports to stakeholders and offer actionable insights to improve future campaigns.

5. Market Research & Trend Analysis:

  • Stay updated on industry trends, tools, and best practices in digital and performance marketing.
  • Research and identify new opportunities for growth and channel expansion.

6. Tools & Platforms Expertise:

  • Utilize tools like Google Analytics, Google Ads Manager, Facebook Business Manager, and other ad platforms to measure and optimize campaign performance.
  • Work with marketing automation platforms for lead nurturing and audience segmentation.


Thanks & Regards,

Akanksha

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