Marketing Manager

2 weeks ago

Ahmedabad, India Alliance Recruitment Agency Full time

"Marketing Manager"

Location: Ahmedabad – HO

Type: Full Time, Work-from-Office

Experience: Min 5 Years of Relevant Experience

Education: MBA / PGDM

Joining: Immediate

Job Description:

• Lead the marketing team in achieving brand aspirations

• Build and execute a clear and concise marketing roadmap

• Coordinating marketing strategies with the sales and other departments

• Understanding requirements and delivering them as per requirements for both online and offline business verticals

• Working closely with external agencies and experts

• Gather consumer insights to identify personas, segmentations, and opportunities

• Develop specific campaigns to increase brand awareness and maintain high levels of customer engagement

• Manage and improve online content & promotion

• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies, ultimately with the aim to improve segment targeting

• Work closely with Category team to develop strategies & campaigns to forecast sales performance trends and increase awareness and market share, while balancing customer satisfaction

• Motivate marketing team to achieve goals

• Monitor competition and provide ideas to differentiate across platforms

• Develop the brand identity, its unique value proposition and presence over digital and offline channels

• Manage all digital marketing channels (e.g. website, blogs, digital advertising platforms and social media) to ensure brand consistency and effective conversions

• Effective tracking of ROAS and KPIs and management of budget/opex

• Stay up to date with marketing and digital technology developments

• Developing and managing the marketing department's budget

• Preparing and presenting quarterly and annual reports to senior management

• Promoting our brand at customer exhibitions, trade shows and major industry-related events

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