Senior performance marketer

2 weeks ago

Delhi, India Pro-Riterz Full time
Phajil.com under Pro-Riterz is a unique Bengali t-shirt brand celebrated for its quirky designs and witty Bengali quotes that reflect the vibrant culture and humor of Bengal. We are looking to grow our brand awareness and drive online sales by leveraging performance marketing strategies across Meta (Facebook & Instagram) and other digital platforms.
Role: Performance Marketing Specialist
We are seeking an experienced Performance Marketing Specialist with a proven track record of scaling D2 C brands, preferably in the apparel or regional/niche product space. The ideal candidate should have hands-on expertise in driving performance-driven campaigns, a deep understanding of customer acquisition funnels, and a passion for working with culturally rooted brands.
Responsibilities: Strategic Campaign Planning: Develop and execute performance marketing campaigns to drive traffic, sales, and ROI across Meta Ads and other digital platforms.
Paid Media Management: Plan, create, and optimize paid ad campaigns on Facebook and Instagram, with a focus on driving conversions and engagement.
Full-Funnel Optimization: Manage end-to-end performance marketing funnels, including awareness, consideration, and purchase stages.
Creative Collaboration: Work with the design and content teams to produce engaging and culturally relevant ad creatives that resonate with the Bengali audience.
Data-Driven Decisions: Analyze campaign performance, track key KPIs (ROAS, CAC, CTR, etc.), and provide actionable insights for continuous improvement.
A/B Testing: Test various creatives, headlines, audiences, and placements to identify winning combinations and scale campaigns effectively.
Audience Targeting: Develop and implement strategies for precise audience targeting, including retargeting, lookalike audiences, and geo-targeting.
Budget Management: Efficiently allocate and monitor ad spend to maximize returns within the given budget.
Performance Reporting: Create detailed reports to share campaign results, insights, and future recommendations with the team.
Qualifications: Proven experience in performance marketing for D2 C brands, especially in apparel or culturally focused products.
Expertise in Meta Ads Manager with a strong understanding of audience segmentation and targeting strategies.
Demonstrated success in managing campaigns with high ROI and measurable growth (please share case studies or examples).
Knowledge of Bengali culture, humor, and consumer behavior is a significant advantage.
Strong analytical skills with proficiency in using tools like Google Analytics and Meta Business Suite.
Creative mindset with the ability to collaborate with content and design teams effectively.
Excellent communication skills and a results-oriented approach.
Preferred: Experience working with niche or regional brands.
Familiarity with additional digital platforms like Google Ads or Tik Tok Ads.
Strong understanding of e Commerce platforms and tracking pixels.
What We Offer: Opportunity to work with a fast-growing, culturally-driven brand.
Competitive salary/contract with performance-based incentives.
Flexible work environment (remote-friendly).
A chance to shape the marketing strategy of a quirky, impactful brand.
If you’re a results-driven performance marketing expert who thrives on crafting successful campaigns for culturally unique brands, we’d love to have you on board
Apply Now: Submit your CV, portfolio, and case studies of your best campaigns to

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