Director - marketing research & strategy
4 weeks ago
• Be the expert on the global hospitality industry - market landscape, industry segmentation and
target audience related to Advertising & Software Solutions
• Owner of Global Marketing Database Strategy & Delivery for Hospitality Cloud.
• Accountable for building & maintaining database for hospitality accounts (Hotels, Chains,
Convention Bureaus, Other Venues etc.) through research & other secondary sources
• Accountable to keep the client's Supplier Network portal updated in coordination with various
customers, technology team & customer support teams for the global venues.
• Accountable for building & maintaining the relevant & exhaustive global persona contact database for various global campaigns in coordination with product marketing, demand gen team, central database maintenance and warehousing team, legal, analytics & sales teams.
• Ensuring compliance of Global Privacy laws (e.g. GDPR) for the database in coordination with
various stakeholders within client's including legal and security teams.
• Act as a proactive and inspirational leader for a global team of over 25+ people for Hospitality Cloud Marketing Database & Research team
• Ensuring the team provides relevant reports, insights, analysis/interpretation/application of data and informs strategic business decisions and drive sales by utilizing database to derive various sales & marketing initiatives
• Drive process improvements and increase efficiencies; implement new tools and templates for
faster turnaround and standardization. Exposure to RPA, AI and other newer technologies is very
desired
• Drive overall organizational effectiveness and growth, and set up team for scalability
• Continuously improve the quality and efficiency of delivery and develop standard dashboards and templates to drive scalability of offerings
What You Should Have:
• B. S. Degree Business, Economics or related field. MBA preferred.
• 15+ years of demonstrated success in CRM, Database Marketing, Market Research for B2 B
technology companies
• 8-10 years of experience in managing a team of technically advanced secondary market
researchers focused on database acquisition, segmentation and CRM programs in marketing
• Passionate about producing high-quality deliverables and communicating results to a broad
audience.
• Strong extensive exposure to CRM (SFDC), Automation (RPA), Marketo & reporting/visualization tools
• Strong experience as a power user for Excel is a MUST
• Good statistical background and experience with SQL, R, and SAS & other analytical tools is
desirable
• Self-motivated, independent, organized and proactive, highly responsive, flexible and adaptable when working across organization at varied levels.
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