Digital marketing manager
1 week ago
For more info : your resume to or ring up on 8448890345.
Job Brief :
We are seeking a Digital Marketing Manager ( Performance ) to manage and optimize our digital marketing campaigns across various channels. The ideal candidate will have extensive experience in performance marketing and a proven track record of achieving KPIs such as ROAS, CPA, and conversion rates.
Key Responsibilities:
● Plan and execute digital marketing campaigns across Google Ads (Search, Display, Shopping, Remarketing), Meta Advertising , Linkedin Advertising , social media advertising, and email marketing.
● Optimise campaigns to achieve key performance indicators including ROAS, CPA, and conversion rates.
● Collaborate with internal teams (creative, content, product) to develop effective marketing strategies aligned with business goals.
● Present campaign strategies, performance insights, and recommendations to stakeholders.
● Create and manage campaign plans using Excel for budgeting and forecasting purposes.
● Conduct A/B testing, analyse campaign performance, and implement optimizations to improve efficiency.
● Utilize analytics tools like Google Analytics4 and proprietary data to generate reports and insights.
● Stay updated with industry trends and best practices to continuously improve campaign performance.
Required Skills and Experience:
● Minimum 5 years of experience in performance marketing with a strong understanding of Google , Meta , Linkedin , bing and E-Commerce platforms.
● Proficiency in Google Ads, Meta Ads Manager, and other digital marketplaces (e.g., Flipkart, Amazon).
● Expertise in GA4, keyword research, competitor analysis, conversion setup, Google Tag Manager, and pixel implementation.
● Strong analytical skills with the ability to interpret data and trends, diagnose problems, and identify opportunities.
● Excellent communication and presentation skills to effectively convey complex information and strategies.
Preferred Skills:
● Experience in running and optimizing native ads.
● Knowledge of SEO principles and SEM strategies.
● Prior experience with CRM systems for customer segmentation and targeting.
Role Outline:
1. Campaign Strategy: Develop and optimise performance-based marketing strategies across digital channels.
2. Analytics and Reporting: Analyse campaign performance using tools like Google Analytics to measure ROI and identify areas for improvement.
3. Ad Management : Optimise paid advertising campaigns to maximise return on investment.
4. SEM : Conduct keyword research and optimise content for effective search engine marketing.
5. A/B Testing: Perform tests to optimise campaign effectiveness and efficiency.
6. Budget Management: Allocate and manage budgets across campaigns to ensure cost-effectiveness.
Goal: Drive measurable results including increased website traffic, lead generation, and sales conversion through effective digital marketing campaigns
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