Digital marketing manager

1 week ago


Delhi, India The Marcom Avenue Full time
A360- degree marketing and Communication agency and your partners in accelerating growth exponentially through creative strategies and ROI driven performance metrics. Based in Gurugram, we partner with clients to provide innovative solutions and tailor-made services that facilitate their business objectives.
For more info : your resume to or ring up on 8448890345.
Job Brief :
We are seeking a Digital Marketing Manager ( Performance ) to manage and optimize our digital marketing campaigns across various channels. The ideal candidate will have extensive experience in performance marketing and a proven track record of achieving KPIs such as ROAS, CPA, and conversion rates.
Key Responsibilities:
● Plan and execute digital marketing campaigns across Google Ads (Search, Display, Shopping, Remarketing), Meta Advertising , Linkedin Advertising , social media advertising, and email marketing.
● Optimise campaigns to achieve key performance indicators including ROAS, CPA, and conversion rates.
● Collaborate with internal teams (creative, content, product) to develop effective marketing strategies aligned with business goals.
● Present campaign strategies, performance insights, and recommendations to stakeholders.
● Create and manage campaign plans using Excel for budgeting and forecasting purposes.
● Conduct A/B testing, analyse campaign performance, and implement optimizations to improve efficiency.
● Utilize analytics tools like Google Analytics4 and proprietary data to generate reports and insights.
● Stay updated with industry trends and best practices to continuously improve campaign performance.
Required Skills and Experience:
● Minimum 5 years of experience in performance marketing with a strong understanding of Google , Meta , Linkedin , bing and E-Commerce platforms.
● Proficiency in Google Ads, Meta Ads Manager, and other digital marketplaces (e.g., Flipkart, Amazon).
● Expertise in GA4, keyword research, competitor analysis, conversion setup, Google Tag Manager, and pixel implementation.
● Strong analytical skills with the ability to interpret data and trends, diagnose problems, and identify opportunities.
● Excellent communication and presentation skills to effectively convey complex information and strategies.
Preferred Skills:
● Experience in running and optimizing native ads.
● Knowledge of SEO principles and SEM strategies.
● Prior experience with CRM systems for customer segmentation and targeting.
Role Outline:
1. Campaign Strategy: Develop and optimise performance-based marketing strategies across digital channels.
2. Analytics and Reporting: Analyse campaign performance using tools like Google Analytics to measure ROI and identify areas for improvement.
3. Ad Management : Optimise paid advertising campaigns to maximise return on investment.
4. SEM : Conduct keyword research and optimise content for effective search engine marketing.
5. A/B Testing: Perform tests to optimise campaign effectiveness and efficiency.
6. Budget Management: Allocate and manage budgets across campaigns to ensure cost-effectiveness.
Goal: Drive measurable results including increased website traffic, lead generation, and sales conversion through effective digital marketing campaigns

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