Director of Performance

4 days ago


Bangalore, India REVA University Full time

Job Description Position Title: Director – Admissions & Branding Admissions & Branding Reports To: The Registrar – REVA University Marketing Manager and Team Location: REVA University, Bengaluru (Preferably from a South Indian background) The Director – Admissions & Branding will lead the strategic planning and execution of all marketing, branding, admissions, and public relations initiatives for REVA University. The role demands a visionary leader capable of enhancing REVA’s brand visibility, driving domestic and international student enrolments, and strengthening stakeholder engagement. The incumbent will collaborate with internal leadership, academic schools, and external partners to position REVA as a preferred destination for higher education in India and abroad. Develop and implement annual Marketing, Branding, PR, and Admissions strategies aligned with the University’s vision and growth targets. Serve as the central point for planning, execution, and evaluation of all brand and admissions-related initiatives. Ensure consistent messaging and brand identity across all communication channels. Support the Registrar and Management in strategic decision-making and institutional positioning. Marketing & Brand Management Act as the focal point for annual marketing communications planning, competitor analysis, and campaign strategy. Develop multi-channel marketing campaigns (Print, Digital, Outdoor, Television, Radio, and Social Media). Innovate in digital marketing approaches to enhance visibility and engagement across global audiences. Collaborate with creative and media agencies to ensure brand consistency and campaign effectiveness. Monitor and measure campaign ROI through analytics, feedback, and performance reports. Draft and review press releases, media statements, newsletters, and promotional content. Ensure timely dissemination of accurate information through traditional and digital PR channels. Design and execute targeted admission campaigns to attract quality students from India and abroad. Build partnerships with educational consultants, institutions, and international bodies to expand student outreach. Process Excellence & SOP Implementation Develop, implement, and review SOPs for Marketing, Branding, Admissions, and PR processes. Establish standard reporting mechanisms, dashboards, and review frameworks for performance evaluation. Liaise with external vendors and agencies to ensure timely and quality service delivery. Build, mentor, and retain a high-performing team of marketing, branding, and admissions professionals. Ensure leadership succession planning and maintain zero attrition in the department. Strategic Thinking & Planning Brand Management Expertise Digital Marketing & Analytics Admissions Management Leadership & People Management Financial Acumen Educational Qualifications & Experience Master’s Degree in Marketing, Business Administration, Communication, or a related field. Doctorate or advanced certification in Marketing, Brand Management, or Higher Education Administration. Experience: Minimum 15 years of progressive experience in marketing, admissions, or brand management, preferably in the education sector with at least 5 years in a leadership role.


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