Brand Content Lead
1 week ago
As the Copy Lead , you will be the primary architect of messaging and tone for our client’s brands. You will be responsible for crafting persuasive, engaging, and consistent content across multiple platforms. Lead brainstorming sessions to conceptualize ideas and develop strategic copy directions.
Develop creative concepts that resonate with the target audience and elevate the brand narrative.
Content Creation & Quality Control:
Write clear, compelling copy for digital campaigns, social media, websites, blogs, and more.
Edit and refine copy created by the team, maintaining brand voice and tone.
Provide strategic guidance on content and messaging to clients.
Act as a brand ambassador, ensuring that the written word reflects the client's vision, goals, and voice.
Manage client feedback and collaborate closely with project managers to meet deadlines and expectations.
Train and develop the team on best practices and evolving content trends.
Keep up to date with the latest trends in copywriting, digital content, and pop culture.
Skills & Experience Required:
Minimum of 4 years of experience in copywriting, content creation, or a related field within digital media and advertising.
Proven leadership experience managing a copywriting team.
A keen understanding of pop culture, internet trends , and how they can inform brand voice.
Ability to balance creativity with strategic thinking , ensuring content is aligned with business goals.
Strong time-management skills and the ability to work under tight deadlines.
Critical thinking and problem-solving abilities to overcome creative challenges.
Bachelor’s or Master’s degree in English, Journalism, Marketing, or a related field.
Relevant certifications in content strategy, writing, or advertising are a plus.
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