Creative Lead

3 days ago


India Swayra Full time

The Role You'll own Swayra's entire brand presence from Day One—not as a poster, but as a builder . This means strategy, content creation, creator partnerships, and performance—all driven by you. You'll be a one-person content powerhouse who uses AI tools to multiply your creative output—moving 5x faster than traditional teams. You shoot, edit, strategize, and ship—all while keeping your finger on the pulse of culture. Brand & Social Strategy Define Swayra’s voice: witty, aesthetic, and culturally fluent—bridging Gen Z cool with Young Millennial relatability. Turn brand goals into weekly sprints (we don't do monthly calendars) Content Engine Own end-to-end: scripting → shooting (iPhone is fine) → editing → publishing Ship fast: 3 good tests today 1 perfect video next week Source and pitch micro-creators who match our aesthetic Manage collaborations: negotiate, send product, ensure quality delivery Build relationships that scale our content reach Community & Analytics Analyze performance weekly (hooks, formats, timing) and pivot fast Scrappy — You don't need a massive production budget to create high-quality content. ✅ Proven track record — Portfolio of short-form video that performed (brand or personal) ✅ Comfortable on or behind camera — Either starring or confidently directing talent ✅ Influencer ops experience — You've managed UGC/creator collaborations before Indian wear for women who live out loud. Swayra is a design-first brand building modern, versatile Indian wear for the younger generation who want pieces that move with their lives—not just for occasions, but for every day. Confident, witty, relatable—like your coolest friend, not a traditional brand. Creative Lead – (Your Name) Links to your best short-form video work (Reels/Video). The AI Test: One sentence on how you currently use AI in your creative workflow.


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