Head of Digital Marketing

7 days ago

Kanpur, India TIGI HR Full time

Key ResponsibilitiesStrategy & LeadershipDevelop and implement a full-funnel digital marketing strategy aligned with revenue goals.Manage and optimize the digital marketing budget to maximize ROAS.Lead, mentor, and evaluate the performance of the digital marketing team.Performance Marketing & Marketplace ManagementDrive D2C performance through paid campaigns on Google and Meta.Lead marketplace strategy for Amazon, Flipkart, and other platforms, including listing optimization, A+ Content, and marketplace ads.Monitor CAC, CLTV, and other key metrics for profitable scaling.Social Media, Content & DesignOwn the brand voice and guide teams to produce high-quality content and creatives.Develop monthly content calendars balancing education, brand storytelling, and promotions.Maintain visual and message consistency across social media, website, email, and ads.Influencer & Community MarketingBuild and manage an influencer marketing program with niche creators.Oversee partnerships, negotiations, campaign execution, and performance tracking.Measure influencer ROI through traffic, coupon usage, and affiliate sales.Ideal Candidate ProfileProven success in scaling digital revenue and managing significant marketing budgets.Strong expertise with Amazon Seller Central, Amazon Ads, and marketplace ecosystems.Technical proficiency in GA4, Google Ads, Meta Business Manager, and SEO tools like SEMrush/Ahrefs.Strong creative eye with the ability to evaluate and improve design and copy.Analytical, target-oriented, and strong in communication and stakeholder management.Key Performance Indicators (KPIs)Primary Business Metrics (40%)Month-on-month growth in digital revenue.Achieving blended ROAS of 4.0x or higher.Maintaining profitable CAC.Marketplace Metrics (25%)Optimized ACOS for Amazon/Flipkart ads.Improved organic ranking for top keywords.Growth in positive reviews and ratings.Brand & Social Metrics (20%)Engagement rate above 3%.Month-on-month growth in reach and impressions.Increased video view-through rate (>50%).Team & Operational Metrics (15%)Meeting creative output and content targets.Faster turnaround time from campaign idea to launch.

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