Senior Technical Architect

2 months ago

bangalore, India Brillio Full time
· Architect and Design Solutions : Lead architectural design and planning for projects leveraging Salesforce Data Cloud, Einstein AI tools, and Marketing Cloud CDP
Design scalable and secure architectures that support personalized customer engagement.
Data Cloud & CDP Expertise
Utilize Salesforce Data Cloud to consolidate, harmonize, and unify customer data from multiple sources, enabling advanced segmentation and AI-driven insights through Marketing Cloud CDP.
AI Integration and Customization: Implement Einstein Prediction Builder, Einstein Prompt Builder, BYOM, and Einstein CoPilot for creating tailored AI predictions and insights.
Integrate external AI models and ensure AI-driven workflows align with business needs.
Marketing Cloud CDP: Leverage Salesforce Marketing Cloud CDP to build advanced customer profiles, enable personalized customer journeys, and optimize marketing performance using AI and analytics.
Ensure seamless integration between Marketing Cloud and other Salesforce Clouds.
Agentforce and Customer Service Optimization: Lead AI initiatives involving Salesforce Agentforce, focusing on automating customer service processes and delivering omnichannel support powered by AI.
Collaborate and Mentor: Work with cross-functional teams, including developers, marketing experts, and data scientists, providing mentorship on best practices for implementing AI and customer data solutions in Salesforce.
Stay Updated on Salesforce Innovations: Continuously learn and share the latest innovations from Salesforce, especially in the areas of AI, Data Cloud, and Marketing Cloud CDP, incorporating them into solutions for clients.
Key Skills: ·
Salesforce Certifications: Salesforce Certified Technical Architect (CTA) or Salesforce Certified Data Architect, with additional certifications in Einstein Discovery, Prediction Builder, Marketing Cloud CDP, and Data Cloud
Highly preferred. · Experience with Salesforce AI Tools: Proven experience with Einstein Discovery, Prediction Builder, Einstein Prompt Builder, BYOM, CoPilot, and Agentforce.
Hands-On Data Cloud & CDP Experience: Extensive experience in using Salesforce Data Cloud and Marketing Cloud CDP for managing large datasets, customer segmentation, and AI-driven insights.
Technical Expertise: Proficiency in Apex, Lightning Components, Flows, and integrating third-party AI/analytics platforms.
Leadership and Communication Skills: Strong leadership abilities and communication skills for working with stakeholders and leading teams in delivering Salesforce AI and data-driven solutions.
Problem-Solving Abilities: Excellent analytical skills for designing AI-driven solutions that meet evolving business needs.

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