People Konnect | Email Marketing Manager | gurgaon

1 week ago

gurgaon, India People Konnect Full time
As a Tech Process Team Lead, you will serve as a strategic leader and resource for the email
production team and central point of contact for the onshore team for all questions
production. You will provide guidance and support throughout the email marketing production
lifecycle; from intake to deployment. Your main priority is to lead your team to produce email
marketing campaigns with quality on time and without errors. You will also be the driving force
for continuous quality improvement.
Position Responsibilities:
Manage E2E email campaign production process
Lead production team (consisting of HTML developers and QA / Workflow specialists) throughout campaign creation process, addressing ad hoc concerns or issues
Maintain delivery timeline by managing and supporting production team
Assess final deliverables for accuracy and triage technical updates necessary for resolution
Responsible for timeliness and quality of the final asset delivery
Serve as offshore production point of contact
Be the PoC for the onshore team (CSM, APL), communicate project status, communicate project details, assess feasibility of timeline changes and change requests
Collaborate cross-functionally with technical and non-technical teams
Represent needs of the production teams to the onshore team
Managing localization process
Submitting, receiving and actioning campaign localization requests
Ensuring timely turnaround of localization requests, troubleshooting and proactive problem solving, in case some languages experience delays or unreasonably long timelines.
Manage operational reporting
Facilitate operational reporting such as total and project level capacity utilization, post-production error measurement, change request monitoring, etc.
Drive efficiency and process innovation
Proactively identify opportunities for improvement, leading to higher quality and shorter turnaround times, both stemming from process and infrastructure
innovation, for example by implementing GenAI (generative AI) in processes
Manage implementation of changes with the team
Minimum Qualifications:
6+ years of experience in marketing automation and operations and 3+ years of experience working with marketing automation platforms
2+ years of experience in managing a team of (email) developers and QA analysts
Strong understanding of audience segmentation and targeting
Experience in HTML and CSS
Preferred Qualifications:
Strong communication skills and prior experience presenting to stakeholders
Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
Certified in marketing automation tools
Familiarity using GenAI (generative AI) for email marketing content, production and optimization

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