Dentsu Creative | Associate Manager

6 hours ago

delhi, India Dentsu Creative Full time
About Dentsu Creative:
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in June 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
Learn more at:
summary :
Designation: Associate Manager - Public Relations
Sub business: Perfect Relations – Dentsu Creative
Total experience in PR needed: 3-5 Years
Sector: Lifestyle and Consumer Facing
Location: Mumbai
About Perfect Relations – a Dentsu Creative: Perfect Relations, an image management and communication firm inceptioned in South Asia, has an innate and immaculate understanding of the region, its preferences and needs. Strengthened by a seamless integrated network across the region and strong relationships with the main influencers and cross-media platforms, Perfect Relations can best deliver South Asia to its clients across Mumbai, Gurgaon, Kolkata, Hyderabad, Bengaluru, Chennai, Pune, Kochi, etc. Perfect Relations has a bouquet of services including corporate reputation management, brand and marketing communications, media management and crisis management & its team is rapidly growing from strength to strength delivering the best-in-class PR services in the industry.
Job Role:
Client Servicing
- Reading the IMM updates and downloading the clips on client before 9:30 am every
morning. Sorting and verifying the clips to ensure the update can be sent to the client on
time. Marking media hit rate as per coverage received for every press release / media
activity undertaken by the team.
- Ensuring timely documentation/reports/plans
- Adherence to SOPs
- Client relationship management
Media Relation
- Database management
- Media Relationship development - Developing Media Relation - Journalist / Editors
- Turnaround on media for client
- Media Intelligence - Tracking media movements
- Media activities: follow up for press releases, follow up for press conference attendance, proactive pitching of stories to the media to ensure press releases are churned into larger stories, follow up for article placement, invites for press conferences and pitching for one-on-one interactions.
Research & Documentation
- Assisting in drafting press releases with appropriate research and client sector
understanding, attempting to develop and work on all templates team head asks you to work on
- Researching on clients and its competitors and developing industry reports to ensure
the team is aware of the sector developments
- Updating client folders and deleting unwanted information
- Planning and review developing weekly activity reports, post event reports, collecting
of database post a press conference, manning the press desk at the press conference
- Review - collation of clips, preparing all monthly evaluation reports and ensure deadline is met to issue these reports

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