IMMEDIATE START

8 hours ago

India Apex Dental Marketing Full time
Tracking Developer (Contract/Freelance) Compensation: $500 USD for implementation, 2-3 hour coaching sessions teaching implementation
Location: Remote
Start Date: ASAP

We are looking for an experienced developer to set up a custom server-side tracking pipeline to keep conversion optimization active for Health & Wellness advertising accounts on Meta.
This is not a standard pixel install — you must understand how to build a compliant, custom event tracking system that bypasses Meta's Health & Wellness restrictions without breaking policy.

~ What You'll Build (Custom Core Setup)GTM Web → capture browser-side interactions.

~ sGTM (Stape or other hosting) → configure a secure server-side GTM container.

~ Attribution Layer → ensure full tracking integrity with browser + server event IDs (event_id, fbp, fbc).

Install, configure, and test server-side GTM hosting (Stape or equivalent).

~ Implement custom event naming conventions for Health & Wellness compliance.

~ Configure and deploy Meta CAPI pipelines from server-side GTM.

~ Map browser events → custom server events while maintaining parameters.

~ Test event firing, match rates, and optimization readiness.

~ Proven experience with Google Tag Manager (web + server).

~ Familiarity with Health & Wellness category restrictions on Meta is compulsory

~ Experience with Shopify, WooCommerce, GoHighLevel or custom checkouts a plus (but not required).

Meta restricts Health & Wellness events (Purchase, Lead, etc.), Our setup solves this by implementing custom events via server-side CAPI — Meta recommends this, but most devs don't know how to do it correctly.

A quick note on your experience with custom events and server-side tracking.

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