GMB Optimisation Specialist
4 weeks ago
Responsibilities :
- Collaborate with SEO managers and other in-house marketing teams
- Manage and optimize Google My Business (GMB) listings
- Claim and verify the company's GMB listings, ensuring accurate business information
- Update photos and videos to GMB listings periodically to showcase the business
- Monitor and track the performance of GMB listings, using data to inform strategy
- Maintain and update company information in online directories
- Conduct local link building and citation building to improve local SEO
- Manage the company's backlink profile with local relevant websites
- Perform keyword research and competitive analysis for local markets
- Present and communicate SEO strategies to clients and internal stakeholders
- Maintain and update spreadsheets and SEO tools as needed
- Demonstrate excellent communication and project management skills
- Exhibit a self-starter attitude with the ability to follow instructions and understand end goals
- Display initiative in improving processes with the end goal in mind
- Providing cover for the ORM reporting staff when needed
- Other tasks as required, assigned by the ORM manager
Note: Candidate is required to work 6 days a week from office.
Candidate should be from the hospitality industry (Hotel & Resorts)
Experience
- Proven experience in local SEO and GMB/GBP optimization
- Strong understanding of local search ranking factors and best practices
- Proficiency in keyword research and competitive analysis
- Familiarity with online directory management and citation building
- Knowledge of link building strategies and backlink profile management
- Experience with press release management and content creation
- Exceptional communication and project management skills
- Self-starter attitude and the ability to work independently
- Proficient in using SEO tools and spreadsheets
Skills
- Surfer SEO
- Ahrefs and/or SEMRush
- Google SEO tools (Google Search Console, Google Analytics, Google Tag Manager)
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