Ayuvya Ayurveda | Senior Copywriter | delhi

4 weeks ago

delhi, India Ayuvya Ayurveda Full time
Company Description:
Ayuvya Ayurveda is committed to enhancing holistic health and wellness through traditional Ayurvedic practices and products. Our mission is to provide natural and effective solutions for a healthier lifestyle by blending the ancient wisdom of Ayurveda with contemporary wellness needs. Discover the benefits of 100% genuine Ayurvedic health and personal care products from Ayuvya. We are dedicated to bringing the richness of Ayurvedic tradition into the modern world, offering quality products through our Ayuvya app, your one-stop destination for all Ayurvedic health and beauty needs.
Responsibilities
1.Content Generation:
· Produce impactful, creative, and engaging content for various digital platforms, including social media ads, promotional materials, marketing ads, blogs, and web content.
· Craft engaging narratives that embody the client's unique brand personality and communication style.
· Develop SEO-friendly content to enhance organic search performance when required.
· Design catchy slogans, attention-grabbing headlines, and copy that complements visual elements in META ads.
2.Campaign Conceptualization:
· Contribute to paid advertising efforts by crafting creative copies for various platforms such as Facebook, Google, Instagram, and others.
· Support the creation of integrated marketing campaigns, maintaining message consistency across all channels.
3.Brand Alignment:
· Maintain uniform messaging across digital platforms
· Collaborate with design and video team to ensure harmony between textual and visual elements.
4.Quality Assurance:
· Review and refine content for precision, coherence, grammatical accuracy, and proper spelling.
· Verify that all copy adheres to brand guidelines and is flawless prior to publication.
5.Performance Evaluation:
· Examine content and campaign effectiveness, utilizing data to enhance future copywriting efforts.
· Collaborate with the social media team to evaluate engagement metrics and adjust copy strategies accordingly.
6.Industry Awareness:
· Keep abreast of digital marketing innovations, social media platform developments, and emerging content strategies.
· Modify copywriting approaches based on industry shifts and evolving needs.
Requirements
Proven work experience as a Content Strategist, Copywriter, or a similar role.
Experienced in doing research using multiple sources.
Excellent writing and editing skills in English.
Minimum 1 year of experience.

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