Performance marketing

2 weeks ago

Delhi, India Ruhe Full time
Website - ID
Location-Netaji Subhash Place, Delhi
Company Description
Ruhe, founded in 2020 by Kapil Gupta, is India's largest digital brand in the kitchen and bathroom fittings industry. With over 1800 SKUs, all proudly 100% Made-In India, Ruhe prioritizes customer convenience and trust through its user-friendly website, The company stands out with a commitment to customer satisfaction, offering a 30-day return policy, warranties up to 10 years, and dedicated customer support.
Job Overview
We are seeking an experienced performance marketing associate to develop, implement,
and manage our company's digital marketing strategies. As an associate , you will be
responsible for driving customer acquisition, engagement, and retention through various
digital channels. You will also be responsible for analyzing data and market trends to adjust
marketing campaigns as needed.
Key Responsibilities:
1. Plan, create, and execute performance marketing campaigns across
platforms such as Google Ads, Meta (Facebook & Instagram) Ads, Linked In
Ads, and other digital channels.
2. Monitor, analyze, and optimize campaigns to achieve KPIs like ROAS, CPA,
CTR, and conversion rates.
3. Conduct keyword research and audience segmentation to target the most
profitable customer groups.
4. Develop A/B testing strategies for creatives, audiences, and landing pages to
optimize campaign performance.
5. Collaborate with content, design, and social media teams to align paid
strategies with overall marketing objectives.
6. Stay updated on industry trends, emerging platforms, and best practices to
enhance campaign effectiveness.
7. Manage budgets effectively and ensure efficient allocation across channels.
8. Prepare detailed performance reports and provide actionable insights.
Eligibility Criteria :
1. Proven experience (1+ years) in performance marketing, preferably in an
agency or D2 C environment.
2. Expertise in tools such as Google Ads, Facebook Ads Manager, Google
Analytics, and data visualization tools.
3. Proficient in using platforms like Shopify or other e-commerce tools.
4. Strong analytical skills with a data-driven mindset.
5. Knowledge of SEO and basic content marketing principles is a plus.
6. Excellent verbal and written communication skills.
7. Strong organizational skills and ability to manage multiple projects
simultaneously.

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