Digital Content Producer

Job Title: Digital Content Producer - Tech (Marathi)

Location: Mumbai

EXPERIENCE: 2-4 years

About Times Internet -

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India's largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level

About the Business Unit

The Languages business encompasses all non-English or Indic Brands within the Times Internet portfolio, featuring a presence in eight regional languages across India, including Navbharat Times in Hindi, Maharashtra Times in Marathi, Vijay Karnataka in Kannada, Samayam in Telugu, Tamil and Malayalam, and I am Gujarat.

Our Languages division stands as the fastest-growing regional content platform in India. We have an audience base of 180 million users, with approximately one in every four Indians engaging with Times Internet Languages Platforms. We are the leading news and information player in the Indic Languages category on Comscore. We have maintained this dominance for several years now.

Diversity is at the heart of our community. Our audience is predominantly young, primarily below the age of 34 and has a strong female presence. We have a strong presence on social platforms with 24Mn followers on Facebook and 14Mn subscribers on Youtube, as on 15th Apr'24.

We've recently expanded our portfolio with two new brands. ET Regional, an extension of The Economic Times into Indic languages, positioned as the go-to hub for financially savvy users from diverse linguistic backgrounds. Additionally, we launched TimesXP, a video-first platform for Indic languages, with a vision to democratize internet access for unlettered audiences.

About the Role

We are looking for a Marathi Tech Writer who is passionate about technology and can create engaging, well-researched, and informative articles in Marathi. The ideal candidate should be tech-savvy, up-to-date with the latest gadgets, apps, and digital trends, and capable of breaking down complex tech topics into simple, reader-friendly content. The candidate must be based in Mumbai and have a deep understanding of the local audience's tech preferences.

Work Responsibilities:

• Write high-quality Marathi articles on technology, gadgets, software, AI, cybersecurity, mobile technology, and digital trends.
• Stay updated with the latest tech news, product launches, and industry updates.
• Review and analyze smartphones, laptops, apps, and other tech products.
• Explain technical topics in an easy-to-understand and engaging manner for a Marathi-speaking audience.
• Create SEO-friendly content for websites, blogs, and social media.
• Conduct thorough research and fact-checking to ensure accuracy and credibility.
• Work closely with editors and the content team to align with brand tone and audience expectations.
• Write different types of content, including news, reviews, comparisons, buying guides, and how-to articles.

Skills, Experience & Expertise:

• Proficiency in Marathi writing with strong grammar and storytelling skills.
• Minimum 3 years of experience in writing technology-related content.
• Strong interest and knowledge of technology, gadgets, apps, AI, and digital trends.
• Experience in writing for websites, blogs, or digital media.
• Ability to write in a clear, engaging, and reader-friendly manner.
• Familiarity with SEO techniques and keyword optimization.
• Basic understanding of content management systems (CMS) and digital publishing.
• Must be based in Mumbai and have knowledge of local audience preferences.

Eligibility:

A degree in Journalism, Mass Communication, Computer Science, or a related field.

Experience in YouTube scriptwriting, video content, or tech blogging.

Familiarity with social media trends and online tech communities.