Lead EMEA Marketing Analyst

13 hours ago

Bangalore, India Mphasis Full time
Job Title: Lead Generation Analyst
Experience: 4 - 5 Years
Team: Marketing - Lead Gen & Research

As a Lead Generation Analyst at Mphasis , you will be a key member of the Lead Generation team, responsible for generating Sales Qualified Leads (SQLs) and creating new business opportunities across a defined set of strategic enterprise accounts. This role requires close collaboration with regional Sales Leaders and coordination with the Marketing team to craft compelling messaging and execute targeted campaigns. You will play a critical role in building a strong top-of-funnel pipeline for Mphasis’s AI-led digital transformation services.

Research and analyze target accounts (including Global 500 companies) using business and industry acumen to identify key stakeholders and decision-makers.
Execute outbound prospecting initiatives (email, LinkedIn, cold calling) to generate interest and schedule meetings for regional Sales Leaders.
Collaborate with Marketing to design and execute joint campaigns and virtual/in-person events to drive demand generation.
Maintain accurate and up-to-date lead data in CRM systems (e.g., Salesforce, Dynamics 365).
Track and report on lead generation KPIs, campaign performance, and conversion metrics.
Support

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