Social Media Marketing Specialist
17 hours ago
Role: Paid Social Specialist
Exp: 3+ yrs
Location: Bangalore
Work Mode: Hybrid
Skills: Social media marketing, Paid Social campaigns, social media platforms(Facebook, LinkedIn, Instagram, Pinterest, Snap, and Twitter)
About Assembly Global:
Assembly is a global marketing services company designed with the modern mixture of omnichannel media expertise, powered by data, technology and business consulting solutions that help the best brands on the planet find the change that fuels growth.
We are Assembly – and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities.
Overview
The Paid Social Specialist would be responsible for managing advertising campaigns for clients in global markets, on various Paid Social platforms like, Facebook, LinkedIn, Twitter, Pinterest, and Snap to name a few. The individual will be responsible for planning, building, optimizing campaigns, and analyze performance based on client objectives. He/she may eventually also manage a team based on his/her capabilities and performance.
Job Description
We are looking to bring in an experienced analyst to support our social media efforts. The primary responsibility of this role will be to strengthen the capabilities of our Bangalore office as it relates to managing Paid Social Advertising and Display Advertising campaigns.
Primary Duties:
- Manage paid social campaigns based on the agreed-upon strategic direction provided by the US team members.
- Ensure campaign setup and delivery is aligned with the tactical plan and offer strategic and tactical recommendations to help shape future planning.
- Optimize media campaigns towards the target KPIs within various advertising platforms, including but not limited to:
- Facebook Ads Manager
- Instagram Ads
- LinkedIn Advertising Products
- Snap
- Support the development of best practices in ad trafficking through DoubleClick Campaign Manager (DCM) for all display and paid social campaigns.
Required Skills
- Desired Experience - 3+ years of experience in managing Paid Social campaigns
- Experience in setting up and optimizing campaigns on social media platforms like Facebook, LinkedIn, Instagram, Pinterest, Snap, and Twitter
Desired Skills
- Experience on Xing, Smartly, 4C, and Sprinklr
- DSPs and programmatic platforms
- Creative Studio, DV360, and TTD
Personal Characteristics:
- Self-Starter
- Highly Resourceful
- Technically Savvy
- Ability to quickly pick up new concepts
- Willingness to try something new with limited experience and/or direction
- Ability to communicate effectively to US and EMEA based counterparts
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