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Social media and performance marketing specialist
1 week ago
Social Media and Performance Marketing Specialist Yrs of Experience: 3+ Location: Bangalore, Bannerghatta Rd Work Schedule: 5 days a week, Work From Office (WFO), Remote or hybrid work is not available. Job Duties: B2 B Marketing: Develop and implement targeted strategies to attract B2 B clients (e.g., restaurants, hotels, and interior designers). Optimize campaigns to generate leads and drive conversions for bulk purchases. Linked In Advertising: Manage Linked In campaigns to target professionals and decision-makers. Create Sponsored Posts, In Mail Ads, and lead-generation forms to drive B2 B traffic. Pinterest Marketing: Design visually appealing pins to showcase home and kitchen products. Leverage Pinterest Shopping Ads to drive website traffic and conversions. Use Pinterest analytics to identify top-performing content. Tik Tok Advertising: Develop creative and engaging short videos tailored to Tik Tok’s audience. Run campaigns like Hashtag Challenges and Spark Ads to boost product visibility. You Tube Advertising: Create video content such as tutorials, unboxings, and product demos. Optimize True View and Shopping Ads for increased visibility and conversions. Quora and Reddit Marketing: Engage with niche communities by answering relevant questions and promoting products. Run Promoted Posts and Ads to drive targeted traffic. Email Marketing: Develop and execute email campaigns for both B2 B and B2 C audiences. Use segmentation to personalize offers and improve open rates. UGC (User-Generated Content): Collaborate with customers and influencers to create authentic content showcasing products. Leverage UGC for social proof on platforms like Tik Tok, Instagram, and Pinterest. Qualifications and Experience: Minimum 3 years of experience in social media and performance marketing, preferably in ecommerce. Proficiency in ad platforms for Linked In, Pinterest, Tik Tok, You Tube, Quora, and Reddit. Strong knowledge of email marketing tools like Mailchimp, Klaviyo, or Hub Spot. Familiarity with UGC platforms and management tools. Experience with campaign performance tracking and tools like Google Analytics, SEMRush, or Sprout Social. Strong ability to analyze data and create actionable insights. Proficiency in content creation tools like Canva, Adobe Creative Suite, or Cap Cut for Tik Tok. Strong storytelling skills to create engaging campaigns. Excellent communication and collaboration skills. Knowledge of B2 B and B2 C buyer psychology. Any degree