Email marketing manager

2 weeks ago

Bengaluru, India SpotDraft Full time
About Spot Draft
Spot Draft is revolutionising the way high-growth companies handle contracts. Our CLM platform is designed to make contracting a breeze – it's convenient, it's fast, and it's incredibly easy to use. We're all about empowering legal teams with the tools and systems they need to unleash their full potential.
Don't just take our word for it – industry giants like Phone Pe, Chargebee, Unacademy, Meesho, and Cred are partnered with Spot Draft. Our platform is a game-changer, saving legal counsels over 10 hours of precious time each week and helping them close deals 25% faster.
Join the Spot Draft revolution and discover the future of contracting
Summary:
As the Email Marketing Manager at Spot Draft, you will be at the forefront of our email efforts. You'll collaborate with teams including content, events, product marketing, and sales, to craft and execute compelling email campaigns.
Your primary responsibilities will include managing our email calendar, and using your high sense of editorial taste and keen eyes to make sure we don’t send out poorly written emails. Our customers are lawyers, and they don’t miss mistakes. You’ll also be responsible for monitoring sender scores across multiple domains, and mitigating deliverability issues. Your expertise will also be crucial in lead nurturing, event invites, webinar promotions, customer marketing, product marketing, and other campaigns as needed, all while maintaining optimal contact frequency to avoid over-emailing.
Naturally you’ll also need to ensure compliance with CAN-SPAM regulations in the US, GDPR regulations in the EU.
Key Responsibilities:
Email Campaign Mastery: Create, execute, and optimize automated and single-send email campaigns that resonate with our legal professional audience.
Deliverability Expertise: Manage sending scores across multiple domains and proactively address deliverability challenges.
Experimentation Approach: Design experiments using email, and potentially other channels, to improve conversion rates through our marketing funnel.
Content Collaboration: Work closely with the content team to develop well-written, trustworthy email content aligned with the legal industry.
Segmentation Strategies: Implement effective segmentation strategies to personalize email communications based on recipient behaviors and preferences.
Compliance Guardian: Ensure all email communications comply with CANN-SPAM laws (US) and GDPR regulations (EU).
Performance Analysis: Analyze owned email campaign performance and paid partner email performance, and provide ROI reports and recommendations for optimization.
Automation Enthusiast: Build and manage workflows for automated email sending processes and audience segments.
Contact Frequency Control: Monitor and manage contact frequency to prevent over-emailing.
Stakeholder Collaboration: Collaborate closely with internal teams to align email campaigns with broader marketing strategies and objectives.
Qualifications:
Experience: 3-5 years of hands-on experience in email marketing, including campaign production and management.
Hub Spot Proficiency: In-depth experience with Hub Spot, including email production, campaign management, workflow creation, and analytics.
Regulatory Compliance: Strong understanding of CAN-SPAM regulations (US) and GDPR regulations (EU).
Technical Skills: Familiarity with tools for managing sending scores across multiple domains. Understanding how SPF, DKIM, DMARC and BIMI affect email deliverability and make sure they are set up correctly.
Analytical Skills: Proficient in A/B testing, data analysis, and reporting to enhance email campaign performance.
Communication: Exceptional written and verbal communication skills, including copy editing abilities.
Project Management: Strong organizational and project management skills.
Preferred Qualifications:
Bachelor's degree or work experience in a related field.
Previous experience in lead nurturing, marketing automation, and web analytics.
Familiarity with the legal industry and its unique requirements.
Proficiency in Hub Spot, and marketing automation technology.
Highly analytical mindset, capable of deriving insights from data.
How to Apply:
If you're a results-driven Email Marketing Manager with a passion for delivering exceptional email campaigns and maintaining compliance with legal regulations, we want to hear from you Please send your resume and a cover letter telling us a story of a successful email campaign you’re proud of to
Working at Spot Draft
When you join Spot Draft, you will be joining an ambitious team that is passionate about creating a globally recognized legal tech company. We set each other up for success and encourage everyone in the team to play an active role in building the company.
Opportunity to work alongside a talented team: You'll be surrounded by some of the brightest minds in the industry, learning and growing together.
Professional network expansion: Interact with influential founders, investors, venture capitalists, and market leaders, building valuable connections.
Ownership and impact: Take charge of your projects and see the direct impact of your work on the company's success.
Outcome-driven environment: We're focused on results and trust our team to achieve ambitious goals.
We are an outcome-driven organisation and trust each other to drive outcomes whilst being audacious with our goals.
Our Core Values
Our business is to delight Customers - We're all about making our customers happy. Their success is our success.
Be Transparent. Be Direct: We believe in open communication and honest feedback.
Be Audacious: We're not afraid to think big and take risks.
Outcome-Oriented: We're focused on results. We set ambitious goals and work tirelessly to achieve them.
Be 1% Better Everyday: We're always learning and growing. We strive to grow continuously.
Elevate Each Other: We lift each other up and celebrate each other's wins. We're stronger together.
Bring Passion. Take Ownership: We're passionate about what we do, and we take ownership of our work. We're committed to making a difference.
*Spot Draft is an equal opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran or disability status.

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