E-commerce Merchandiser

E-commerce Merchandiser, Linen TrailAbout Linen TrailLinen Trail is a sustainable slow-fashion brand specializing in 100% pure linen men’s wear — shirts, trousers, kurtas, jackets, co-ord sets. As a direct-to-consumer label, we strive to bring high quality, minimal design, and great user experience to our customers. You’ll join a small, agile team where your decisions directly affect our brand presence and sales.Role OverviewAs E-commerce Merchandiser at Linen Trail, you will be responsible for ensuring our online catalog and storefront deliver a compelling, seamless shopping experience. You will handle product listings, page optimization, collection / category structuring, and collaborate across design, marketing, and operations to drive conversion and discoverability.You are a blend of a storyteller, data-analyst, and executioner — making sure the right products are shown in the right way, at the right time.Key ResponsibilitiesProduct Listings & Catalog Management- Create, upload, and maintain product listings (title, descriptions, attributes, size/color variants, images)- Ensure consistency of information, correct taxonomy, metadata and categorization- Monitor for missing content or errors and fix them proactively- Use best practices in SEO (product titles, meta descriptions, alt text) to improve organic search visibilityCollection & Category Page Optimization- Structure and maintain collection / category pages with logic, filtering, sorting- Curate “featured”, “new arrivals”, “best sellers”, “shop by fabric / season / occasion” collections- Work on banners, hero placements, on-site merchandising blocks- A/B test positioning of products, banner creatives, sorting logicMerchandising & Visual Strategy- Collaborate with design / creative to align product visuals with brand aesthetics- Propose which products to push / highlight during promotions or season launches- Work with marketing to coordinate campaigns / launches (ensure front-end readiness)- Plan and execute merchandising calendar (site refreshes, seasonal changes)Data & Insights- Monitor key metrics: conversion, click-through on category pages, bounce, add-to-cart, etc.- Identify underperforming listings and propose improvements- Use sales and traffic data to recommend product mix, site exposure changes- Generate regular reports and insights to the founder / leadershipCross-functional Collaboration & Support- Liaise with operations / inventory team to ensure availability, stock status reflected online- Work with customer support to flag errors / feedback on product pages- Assist in QA / testing of site features (e.g. new filters, search, page layouts)- Escalate and help coordinate fixes with developers / designers if product data or UI issues emergeContinuous Improvement & Stay Updated- Stay up to date with e-commerce / fashion / digital merchandising trends- Suggest improvements and innovations (e.g. personalization, smart recommendations)- Document SOPs for listing, merchandising, optimizationsRequirements & Skills- Bachelor’s degree in Marketing, Commerce, Business, or relevant field- 0.5-2 years experience in e-commerce merchandising, catalog management, or similar (especially fashion / apparel / lifestyle brands)- Solid understanding of e-commerce best practices (SEO, UI/UX, site navigation, filters, search)- Experience managing product listing platforms / CMS / storefront systems (Shopify, Magento, WooCommerce etc)- Analytical mindset: comfortable with data, Excel (or Google Sheets), reporting tools- Strong attention to detail (typos, consistency, image quality)- Good communication skills — you’ll coordinate across teams- Proactive, self-motivated, and able to manage multiple tasks- A sensibility for design / visual aesthetics (appreciation for cohesive brand look)Bonus / Preferred- Experience with conversion optimization / A/B testing- Knowledge of SEO tools (e.g., Ahrefs, SEMrush)- Familiarity with analytics tools (Google Analytics, heatmaps, search analytics)- Understanding of sustainable / fashion spaceWhat You’ll Gain / What We Offer- Direct impact — your work affects brand perception, sales & growth- Exposure to all parts of D2C fashion business: design, operations, marketing- Opportunity to help build systems, scale processes from ground up- Learning, ownership, growth potential as the brand grows