Senior Visual Designer

2 weeks ago

india ADF Soul Full time

Position: Senior Visual Designer  

Location: Lower Parel, Mumbai  

Department: Marketing  

Reports To: Head of Department


About ADF Soul:  

ADF Soul is a brand dedicated to crafting delicious food products with a commitment to quality and expertise. We’re looking for a talented Visual Designer to join our team and bring our brand vision to life across various consumer touchpoints.


Role Overview:  

The Visual Designer will play a crucial role in shaping the visual identity of ADF Soul across both digital and physical platforms. You will work closely with the marketing team to create compelling visuals that align with our brand positioning and appeal to our target audience. Your work will include, but is not limited to, designing website images and banners, performance marketing ads, display ads, e-commerce marketing creatives, label designs, and point-of-sale elements. Additionally, you should have basic video editing skills to support our content creation efforts.


This will be an individual contributor role, reporting to Head of Marketing.


Key Responsibilities:

- Digital Design: Create visually engaging website images, banners, and graphics that enhance user experience and drive conversions.

- Performance Marketing & Display Ads: Design effective performance marketing ads, including social media ads, Google display ads, small video ads, and other digital advertising formats.

- E-Commerce Marketing Creatives: Develop e-commerce assets, including product images, promotional banners, A+ content, and carousel ads for platforms like Amazon, Flipkart, and the company website.

- Label & Packaging Design: Design product labels and packaging that reflect the brand’s premium positioning and stand out on shelves.

- In-Store Marketing: Create point-of-sale elements, including end caps, shelf talkers, wobblers, and catalogue visuals, ensuring a cohesive brand presence in retail environments.

- Video Editing: Perform basic video editing tasks, including trimming, adding text overlays, and applying transitions for social media content, promotional videos, and website use.

- Brand Consistency: Ensure all designs adhere to brand guidelines and maintain visual consistency across all touchpoints.

- Collaboration: Work closely with the marketing, product, and sales teams to understand project requirements and deliver designs that meet business objectives.


Required Skills & Tools:

- Design Software: Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, or similar design tools.

- Video Editing: Basic proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools.

- Creative Thinking: Ability to generate innovative design ideas that align with the brand’s vision and appeal to the target audience.

- Attention to Detail: Strong eye for detail, ensuring all designs are pixel-perfect and error-free.

- Time Management: Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

- Communication: Strong verbal and written communication skills to effectively collaborate with team members and present design concepts.


Preferred Qualifications:

- A degree in Graphic Design, Visual Communication, or a related field.

- 8-10 years of experience in visual design, with at least 2 years in the food & beverage industry.

- Experience working with D2C brands and understanding of e-commerce design best practices.

- Knowledge of UI/UX design principles is a plus.


We work out of our Lower Parel office, 5 days a week for 9 hours a day.

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