Digital Media Planning Director
6 days ago
We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. Manager – Digital Media Strategy Manager – Digital Media Strategy to lead digital strategy, solutioning, and governance across SEM, Social, and Programmatic channels. The ideal candidate will bring deep expertise in digital media, strong analytical acumen, and hands-on experience in crafting and executing growth strategies for healthcare clients. The role involves Solutioning, GTM planning, client pitches, and strategic governance of digital initiatives to drive measurable business outcomes. In an evolving landscape where Generative AI and LLMs are redefining digital media, this role demands a forward-thinking leader who stays ahead of emerging technologies and leverages AI-driven insights to enhance media performance and client value. Digital Solutioning: Design and deliver integrated media strategies across SEM, Social, and Programmatic platforms tailored to client objectives, especially within healthcare and pharma sectors. • Go-To-Market Strategy: Develop and implement GTM frameworks for new campaigns, services, or digital offerings, aligning them with client goals and business KPIs. • Establish best practices, process frameworks, and governance models to ensure campaign quality, compliance, and performance consistency. • Serve as the primary digital strategy partner for clients, driving conversations around innovation, media effectiveness, and digital transformation. • Strategic Pitches & Enablement: Lead solution design, develop persuasive pitch decks and presentations, and collaborate with business development teams to win new accounts. • Performance Optimization: Oversee campaign performance reviews, translate insights into actionable strategies, and drive continuous improvement across teams and platforms. Minimum 12 years in digital marketing, with significant exposure to SEM, Social, and Programmatic advertising. • Proven success managing and optimizing digital campaigns within the healthcare/pharma industry. • Updated understanding of Generative AI, Large Language Models (LLMs), and AI-based marketing solutions, with the ability to apply them in digital strategy and campaign execution. • Minimum 5 years of hands-on experience in solutioning, GTM planning, and digital strategy roles. • Experience working with US and/or EU clients will be a strong advantage. • Deep understanding of SEM (Google Ads, Bing), Social (Meta, LinkedIn, Twitter, TikTok, Snapchat), and Programmatic platforms (DSPs, SSPs). • Skilled at interpreting data, generating insights, and presenting results in a clear, actionable manner. • Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.
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