Digital marketing specialist
1 month ago
We are seeking a dynamic and energetic Digital Marketing Specialist with 1-2 years of experience to join our team. The candidate will support the development and execution of marketing strategies, campaigns, contribute to brand growth, and engage target audiences. This role is ideal for someone passionate about marketing and eager to make an impact.
Key Responsibilities
Marketing Campaigns & Activities Execution:
Support in planning and executing multi-channel marketing campaigns (digital, print, and offline).
Optimizing campaigns to improve ROI.
Digital Marketing and Content management:
Manage Brand Social media pages, Group postings, content creation.
Develop and execute targeted email and Whats App marketing campaigns, consistently generate leads, and promptly share them with the lead manager.
Create and edit marketing collaterals with graphic design team, including brochures, digital assets, Social media posts.
Maintain database of digital assets like Photos, Videos, PPTs, Customers/clients database, website database.
Ensure application of brand guidelines and consistency across all content and campaigns.
Events/Exhibitions Coordination:
Support the planning and execution of exhibitions, events and product launches.
Coordination with agencies and Ensuring readiness of exhibitions/events setup as per the plan.
Coordinate with vendors and partners to ensure smooth event operations.
In-House Marketing activities:
Organizing monthly activities like digital freak, special days activities, events for internal teams.
Organizing In-house trainings.
Content shoot/Photoshoot:
Basic Content shoot/Photo/Videoshoot for regular pump dispatches, marketing activities.
Arranging Customer/Dealer testimonials.
Coordination with Finance Team:
Maintain all RFAs docs (Request for approval) for Marketing Team.
Invoice collections from vendors/partners/agencies, timely submission of Invoices to finance team.
Coordination with Finance team for timely payments to vendors/partners/agencies after necessary approval from management.
Collect monthly ledger from finance team and map the same with Marketing budget.
Collaboration:
Work closely with cross-functional teams like Sales, finance, Production, logistics, store and other departments.
Taking quotes from market/vendors/agencies for various marketing activities.
Liase with agencies, in-house designers for required creatives and designs.
Performance Monitoring:
Monitor the effectiveness of marketing activities, campaigns and report on KPIs such as Engagement, lead generation.
Qualifications & Requirements:
Education:
MBA/PGDM in Marketing.
Experience:
1-2 years of experience in a marketing role.
Skills:
Strong communication and writing skills.
Tech savvy and knowledge of social media management platforms.
Organizing skills.
Analytical mindset to interpret data and derive actionable insights.
Competencies:
Creative and detail-oriented with a strong sense of initiative.
Ability to manage multiple projects and meet timelines in a fast-paced environment.
Collaborative mindset and willingness to work in a team.
Key Performance Indicators (KPIs):
Increase in Brand awareness and Engagement metrics
Lead generation
Effectiveness of Marketing campaigns.
Timely completion of marketing projects and tasks.
Benefits:
Good work environment , Competitive salary, Professional development opportunities, Health insurance, Travel allowances etc.
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