Head of Marketing

Location: Bangalore Function: Marketing Leadership Reporting to: CEO Seniority: Director/VP-level depending on experience About Us Manifest AI & BIK.ai are building the future of eCommerce—an agentic AI platform powering sales, retention, and customer experience powering 50M+ AI chats a month. We’re scaling rapidly across the US, India & international markets, backed by leading investors like YC and Sequoia Capital, and on track to $20M+ ARR by December 2026. We’re now hiring our first Head of Marketing to build, lead, and scale the marketing engine. Role Overview You will own the entire marketing function—brand, product marketing, demand generation, content, community, events, partnerships, PR, and marketing analytics. Your north star: generate pipeline, accelerate revenue, and build an iconic category-defining brand. This is a high-ownership, strategic + execution role for someone who thrives in fast environments, loves storytelling, and understands SaaS growth levers deeply. Key Responsibilities Strategic Leadership Build and execute the GTM + full-funnel marketing strategy for US + global markets Define positioning, messaging, and narrative to own the “Agentic AI CRM for eCommerce” category Create annual and quarterly marketing plans aligned with revenue targets Demand Generation & Growth Own pipeline generation, conversion & marketing-sourced revenue Build multi-channel campaigns—LinkedIn, ABM, email, paid, SEO, retargeting, influencer, communities Partner with sales to optimize lead routing, scoring, sequences, SLAs, and attribution Reduce CAC and improve CAC payback Product & Category Marketing Deeply understand product, roadmap, competition & customer psychology Launch features, agents, modules, case studies, sales enablement, pitch decks, playbooks Conduct win/loss, user journey & market research Brand, Content & Thought Leadership Build a memorable brand voice, visual identity & storytelling engine Oversee LinkedIn content, blogs, videos, newsletters, website, landing pages Turn founders, advisors & customers into distribution channels Community, Partnerships & Events Scale RLOE, founder communities, ambassador + referral programs Own sponsorships, conferences, AMAs, customer events, podcasts, PR Data, Ops & Tooling Build dashboards across pipeline, MQL→SQL→Win funnel, CAC, ROI, NRR lift Own martech stack—HubSpot/mailchimp, automation, analytics, enrichment, ads tools Team Leadership Hire, coach & scale specialists across growth, demand gen, PMM, content, design, events Create a culture of experimentation, velocity, ownership & creativity Success Metrics Pipeline created & influenced Marketing-sourced revenue % CAC & CAC payback Lead → SQL → Opportunity → Win conversion rates Brand awareness & share of voice Website → Demo conversion rate Product adoption & feature usage lift through PMM Cost per opportunity Event & partnership ROI Ideal Candidate Profile 6–12+ years in B2B SaaS marketing—preferably PLG, eCommerce, Martech, AI, CX or CRM Experience owning pipeline and revenue targets with Sales/Growth teams Strong in ABM, demand gen, product marketing & storytelling Has built marketing foundations at Series A/B and scaled toward $20M+ ARR Analytical, experimentation-driven, great with data & attribution Exceptional writing, messaging, and narrative thinking Comfortable working closely with founders & senior execs Scrappy operator—roll-up-sleeves mindset, not just strategy Bonus: US DTC/eCommerce ecosystem networks What We Offer High-ownership leadership role shaping global brand & revenue motion Opportunity to build the category in a once-in-a-generation AI shift Work with top founders, advisors, and ambitious teams globally Competitive salary, equity, benefits, fast career growth