Content Marketing Strategist

3 days ago

bangalore, India Kensium Full time

We are seeking a Content Marketing Strategist who will define and own the content direction across multiple marketing channels. This role bridges strategy and execution — from shaping SEO content to guiding ad copy, campaign creatives, and email marketing — with a strong focus on aligning with the brand, audience personas, and tone. Key Responsibilities Content Strategy & Direction ·        Define content strategy across SEO, ad creatives, email campaigns, and social media for our clients. ·        Work directly with US-based clients to understand brand voice, customers, and market dynamics. ·        Translate business goals, customer insights, and competitor research into clear content roadmaps and direction. ·        Lead projects by defining content strategy and engaging with clients/customers to align on objectives. Content Development & Cross-Channel Marketing Support ·        Review and evaluate AI-generated articles to ensure quality, accuracy, EEAT standards, and alignment with brand voice. ·        Write/create the copy for ads, email campaigns, social media for our clients. ·        Ensure all content supports the persona, brand tone & campaign goals. ·        Collaborate with Paid Media, SEO, and Design teams to ensure campaigns have compelling and conversion-focused messaging. ·        Support thought-leadership and brand storytelling through case studies, guides, and whitepapers. Optimization & Performance Tracking ·        Partner with the SEO team to ensure content is optimized for visibility and engagement. ·        Track content performance (traffic, engagement, conversions) and recommend improvements. ·        Spot content gaps and create opportunities to drive stronger performance. EXPERIENCE AND SKILLS ·        3–6 years of experience in content marketing, content strategy, or digital marketing. ·        Strong understanding of content’s role in SEO, paid campaigns, and CRO. ·        Excellent writing and editing skills; ability to give clear content direction. ·        Experience reviewing AI-generated content and elevating it to meet brand standards. ·        Skilled at translating business and campaign goals into actionable content strategies. ·        Strong collaboration skills; able to work closely with design, SEO, and paid media teams. ·        Creative mindset Nice-to-Have •              Experience in working with clients, agencies. •            Familiarity with tools like Semrush/ ChatGPT or other AI assisted for AI-assisted content.

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