Performance Marketer

Company Description Valuepersqft is dedicated to transforming the real estate industry through innovative and customer-centric solutions. With a comprehensive approach to the property investment journey, we assist clients in navigating the complexities of purchasing their dream homes. From understanding client preferences to liaisons with banks, legal entities, and insurance companies, we provide end-to-end support while ensuring complete transparency. Our focus is on delivering tailored solutions, informed decision-making, and an exceptional customer experience. At Valuepersqft, our mission is to reshape the real estate market with trust and expertise. Job description- Performance Marketer Position Overview The Performance Marketer will be responsible for planning, executing, and optimizing digital campaigns across Google Ads, Meta (Facebook & Instagram) Ads, and other digital platforms. This role requires a data-savvy, creative, and results-oriented professional who can leverage analytics, conversion tracking, and testing to drive measurable business growth. Key Responsibilities Campaign Management & Optimization · Plan, create, and manage Google Ads (Search, Display, and Demand Gen) campaigns focused on lead generation and conversion. · Execute and optimize Meta Ads (Facebook & Instagram) campaigns, including retargeting and lookalike audience strategies. · Continuously monitor campaign performance metrics such as CTR, CPC, CPA, ROAS, and optimize for maximum ROI. · Conduct A/B testing on ad copies, creatives, and landing pages to identify top-performing combinations. · Manage and allocate ad budgets efficiently to achieve monthly performance goals. Tracking, Analytics & Reporting · Set up and manage tracking through Google Tag Manager (GTM), GA4 Analytics, and Meta Pixel. · Ensure accurate tracking of leads, conversions, and user behavior across platforms and landing pages. · Analyze campaign performance data to identify trends, insights, and optimization opportunities. · Generate detailed performance reports and share actionable insights with the marketing and leadership teams. Conversion Rate Optimization (CRO) · Work closely with the web and design teams to improve landing page performance and user experience. · Use data to make recommendations that increase conversion rates and reduce bounce rates. · Experiment with ad creatives, CTAs, and audience segmentation to drive better engagement. Audience Targeting & Segmentation · Develop and maintain custom audiences, retargeting segments, and lookalike audiences for improved targeting efficiency. · Research and test new audience strategies to expand reach and enhance campaign effectiveness. · Stay updated with changes in ad platforms, privacy policies, and targeting algorithms. Cross-functional Collaboration · Collaborate with creative, design, and content teams to ensure campaigns align with brand messaging. · Work with the sales and operations teams to understand lead quality and refine targeting based on feedback. · Suggest data-backed ideas for campaigns, offers, and creatives that align with business goals. Qualifications & Skills · 1-3 years of hands-on experience in performance marketing (Google & Meta platforms). · Proven success in managing lead generation and demand-generation campaigns. · Strong working knowledge of: · Google Ads Manager (Search, Display, Demand Gen) · Meta Ads Manager · Proficiency in A/B testing, CRO, and audience segmentation. · Analytical mindset with proficiency in Excel/Google Sheets for reporting. · Excellent communication, attention to detail, and time management skills. · Experience in real estate or high-value B2C lead-generation campaigns will be an advantage. Share your resume at :