Sr. Manager: Social Media Marketing

1 week ago

Noida, India CitiXsys - iVend Retail Full time

Sr Manager: Social Media Marketing & ContentLocation: Noida (Hybrid Mode: 2 Days from Office)Experience: 9-12 years leading B2B social + content from strategy to execution, with measurable growth in reach and engagement.About the Role:We’re looking for a Sr. Manager - Social Media Marketing & Content to own and grow our two product lines, driving brand awareness and community growth across their social, web, and events.Your goal: lift followers, engagement, and site traffic from social, and show how social + content moves leads from MQL to SQL.Core Responsibilities:Social Media:- Owns channel strategy and execution for both product lines (LinkedIn, X, YouTube, Facebook and Instagram)- Plan and run a full social media calendar: posts, threads, shorts/reels, carousels, memes, thought leadership with clear & measurable engagement goals- Engage with followers, thought leaders, and partners to foster conversations and community growth across platforms; implement response time standards and community health metrics.- Monitor engagement, reach, sentiment, conversion metrics to refine strategy, improve performance outcomes; deliver bi-weekly analytics reports with actionable insights.Content Marketing:- Create and manage a content calendar, ensuring consistency and timeliness- Own monthly content calendars across channels — newsletters, LinkedIn, blogs, case studies, etc.- Build content strategies that support lead generation and move prospects through the funnel (Lead, MQL to SQL).- Oversee event content — from booth designs to marketing collaterals.What we’re looking for:- 9-12+ years in social media marketing and content role in B2B- Proven experience scaling social media growth for global brands esp across LinkedIn, YouTube and Instagram- A strong sense of design aesthetics — you don't have to be a designer, but you should know what looks good.- Hands-on experience working with agencies — briefing, guiding, and elevating creative work.- A natural writer and editor with strong acumen on building website content strategy- Preferred: Hands-on with Canva or Figma to produce quick social-first visuals.Perks:- Freedom to build a brand with real impact- Open, collaborative culture

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