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Paid Marketing

1 month ago

India Onsurity Full time

Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customised healthcare subscriptions for SMEs, start-ups, and enterprises. We believe that access to healthcare benefits shouldn’t be a luxury. It is this philosophy that has strengthened our commitment towards making healthcare affordable and accessible for all.

Our subscriptions include discounts on medicine orders, health checkups, fitness plans, free doctor teleconsultations, and insurance, among other benefits. We believe in inclusivity which means our plans are not limited to full-time employees. We also cover contractual workers, interns, freelancers, and consultants.

We encourage you to read more about us on . You can also find us on LinkedIn , Instagram , and YouTube .

Below are stories that define our journey and showcase our commitment to democratizing healthcare across the country.

We were also featured in the first season of Disney+ Hotstar's remarkable series, The Great Indian Disruptors.

Our strategic partner and investor, cricketing legend Anil Kumble, is actively involved in our mission to make healthcare more accessible. Anil Kumble recently graced us with his presence at Onsurity ’s Bengaluru office and engaged with our employees. He is passionate about our mission and has played an instrumental role in our journey so far.

Recently, Dun & Bradstreet India acknowledged our mission and conferred us with the Dun & Bradstreet Start-up 50 Trailblazer 2023 award.

Job Description:

  1. Align with the Strategy, Execution and optimization of Digital Paid Media for lead acquisition.
  2. Plan, define and execute demand generation funnel.
  3. Proficiency with running large performance marketing campaigns, data and attribution tools, deep analytics, performance monitoring.
  4. Develop and execute automated lifecycle marketing journeys to increase funnel conversion and retention rates.
  5. Work with the product team to understand user journeys.
  6. Develop customer segmentation, targeting, and contact strategies to maximize the performance of key segments.
  7. Consistently run A/B experiments to optimize open rates, click-through rates, and conversion rates across the funnel.
  8. Proof and QA to ensure a 100% error-free execution.
  9. Manage daily operations of paid search, display, programmatic campaigns and paid social media.
  10. Work with the rest of the Growth team to test, refine, and develop revenue funnels.
  11. Insights & learnings to suggest optimizations to exceed KPI benchmarks, including conversion goals and thereby increasing the lead quality metrics.
  12. Build ideas for campaigns by sharing content guidelines for ad copy and sharing a creative vision with the content & design team when applicable.
  13. Implement testing and optimization methodologies to consistently generate increased leads MoM, including top-of-funnel testing, sharing data across channels, and website personalization.
  14. Establish and manage a rigorous A/B testing calendar to optimize effectiveness of media spend.
  15. Managing and monitoring of reports, budgets, campaign performance, ROI & CAC.

Requirements:

  • Bachelor’s degree in marketing, business or equivalent
  • 3+ years of experience in CRO tools to set up, launch, and report on A/B tests/multivariate tests with a focus on paid social, display, and video in the capacity of a Performance Marketing Manager or similar role
  • Agency & Vendor Management
  • Demonstrated experience in building & managing ad campaigns in AdWords, Facebook, and LinkedIn, preferably in a B2B environment
  • Experience in managing complex projects with multiple stakeholders with high attention to detail
  • Ability to turn complex data and insights into easily understood data stories
  • Experience in managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
  • Proven working experience in digital marketing, particularly within the industry
  • Strong written and verbal communications skills
  • Report and analyze spend, performance and campaign effectiveness