Performance Campaigns Senior/Media Buyer

Senior/Media Buyer – Web/Mobile (US/UK/EU | High-Intensity Performance Campaigns) Location: Bangalore, India Company: Auktas Employment Type: Full-Time | Onsite About the Role:- Auktas is seeking an exceptionally skilled Senior Media Buyer with proven experience in driving large-scale performance campaigns across both Web and Mobile. This role goes beyond standard paid marketing—it requires someone who can thrive in high-intensity, compliance-sensitive environments, where campaign structures demand creative routing, innovative acquisition methods, and fast-paced optimization cycles. You will be responsible for delivering aggressive performance KPIs across the US, UK, and EU Tier-1 geographies, using advanced funnel engineering, multi-domain setups, and non-standard traffic strategies where adaptability and technical understanding are crucial. Key Responsibilities Campaign Execution & Optimization Plan, execute, and scale Web or App campaigns across: Google Ads Meta (Facebook/Instagram) Bing/Microsoft Ads TikTok Ads Additional push, pop, native, and alternative traffic sources (Taboola, Bigo, Outbrain, MGID, etc) Manage high-velocity performance environments where rapid testing, creative iteration, and adaptive delivery strategies are essential. Optimize multi-layered funnels, including pre-landers, dynamic routing flows, and audience segmentation for Tier-1 markets. Maintain strong control over budgets, pacing, CPAs, CPS, CVR, CPC ROAS, and funnel efficiency. Technical & Analytical Ownership Implement and manage complex tracking systems such as S2S, postbacks, multi-domain routing, and advanced attribution setups. Work with internal tech resources to maintain enhanced compliance frameworks, domain rotations, and traffic quality safeguards. Utilize tools such as Voluum, Keitaro, Bemis, AppsFlyer, Branch, GA4, or similar for deep performance analytics. Lead ongoing A/B tests across creatives, landing pages, audience buckets, and funnel flows. Strategic Growth & Innovation Identify gaps in platform algorithms and leverage non-standard optimization opportunities to scale rapidly. Develop playbooks for high-pressure growth scenarios, including quick-turnaround testing and traffic diversification strategies. Collaborate with creative teams to craft compelling, conversion-oriented ads tailored for fast-changing performance environments. Produce weekly insights, scaling recommendations, and forward-looking performance roadmaps. Required Skills & Experience 4–7 years of hands-on media buying experience across Web or Mobile. Demonstrated success managing large budgets in the US/UK/EU regions. Strong, practical understanding of compliance-sensitive performance campaigns and non-standard acquisition funnels. Expertise in multi-domain strategies, advanced funnel engineering, and adaptive delivery tactics. Proficiency in Google Ads, FB Ads Manager, Bing, TikTok, and at least one advanced tracker. Highly analytical mindset with the ability to interpret large datasets and act instantly. Comfortable working in high-pressure environments with aggressive KPI expectations. Preferred Qualifications Experience in verticals such as utilities, sweepstakes, finance, insurance, iGaming, VPN, antivirus, or CPA/CPS/CPL web funnels. Familiarity with enhanced traffic setups, including domain pools, routing flows, and advanced pre-lander logic. Knowledge of automation scripts, bulk upload tools, and advanced bidding mechanics. What We Offer A chance to run high-impact global campaigns with significant freedom to test, innovate, and scale. Competitive compensation + strong performance-based incentives. An agile, fast-moving environment driven by experimentation and data. Direct collaboration with leadership and the opportunity to shape growth strategy.