Senior Media Buyer

2 weeks ago


bangalore, India Mendu Herbs Full time

🚀 Senior Media BuyerAbout Us:Mendu Herbs is a fast-growing e-commerce brand selling natural energy supplements (Shilajit) across UK and European markets. We're scaling our paid advertising and need a performance marketing expert to own our TikTok and Meta strategy.The Role:You'll manage our entire paid social advertising across TikTok, Google and Meta. Your focus: maximize ROAS, minimize CPA, and scale profitably.Key Responsibilities:✅ Design and execute TOFU/MOFU/BOFU marketing funnel strategy✅ Set up, manage, and optimize TikTok, Google and Meta campaigns✅ A/B test creatives, audiences, and messaging✅ Daily monitoring and budget optimization (scale winners, cut losers)✅ Weekly reporting with ROI analysis and recommendations✅ Manage separate campaigns for UK and NL regions with different budgets and currenciesWhat We're Looking For:• Experience running paid social ads for e-commerce/DTC brands• Proven track record scaling budgets profitably (ROAS 2.5+)• Deep understanding of marketing funnels and customer journeys• Strong analytical skills (ROAS, CPA, CTR optimization)• Experience with multi-regional ad accounts• Supplement/health brands experience is a plus• Shopify familiarity is a plus


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