Senior Manager, Performance

Job Title -Senior Marketing Executive – Real Estate Industry: Real Estate Development (Residential, Commercial, Industrial) Job Type: Full-time Reporting To: CEO & VP – Sales Vaishnodevi Group of Companies is a reputed real estate development firm based in Bengaluru. With a diversified portfolio spanning industrial layouts, gated residential communities, commercial spaces, villas, and apartments , the company is known for delivering high-quality, innovative projects that shape the future of urban development in Karnataka. We are seeking a dynamic and results-driven Senior Marketing Executive to lead and execute comprehensive marketing strategies across digital, offline, and event-based channels. This role demands close collaboration with internal departments such as sales, design, product, and operations, as well as external agencies. The candidate will drive brand building, generate high-quality leads, manage campaigns, and ensure performance measurement and optimization across platforms. Develop and execute integrated marketing campaigns (digital, social media, email, print, events) for real estate projects (residential, commercial, industrial). Collaborate cross-functionally with Sales, Product/Development, Design, and Operations teams to align marketing activities with project launches and sales goals. Plan, create, and oversee marketing content, including: Website pages, blogs, social media posts Video/photography, walkthroughs, drone footage Manage paid marketing channels: Google Ads, Meta (Facebook/Instagram), LinkedIn, remarketing, and SEO/SEM. Update and manage listings on property portals like 99acres, MagicBricks, Housing.Analyze campaign performance and metrics (leads, CPL, traffic, engagement) and optimize strategies based on data. Oversee brand building efforts: positioning, messaging, and consistency across all touchpoints. Plan and manage offline events: site visits, open houses, exhibitions, seminars, broker meets. Manage relationships with creative, digital, media, and PR agencies for campaign execution. Maintain a centralized master tracker containing access links to all marketing collateral, campaign reports, performance data, and project documentation. Handle personal branding for company promoters: business updates, CSR activities, and reputation management via personal social media. Supervise and mentor junior marketing staff (if applicable). Maintain marketing calendar, track campaign expenditure, and ensure timely reporting to management. Bachelor's degree in Marketing, Communications, Business, or a related field. ~2–4 years of marketing experience in the real estate, property development, or construction industry. ~ Google Ads, Facebook/Instagram Ads, LinkedIn ~ SEO/SEM and remarketing strategies ~ Google Analytics, UTM tracking ~ Proficiency in content planning and campaign execution. ~ Good design coordination skills (Canva or Adobe Suite – plus point). ~ Experience in marketing for mid-to-large scale real estate projects. Exposure to luxury/lifestyle segment in property marketing. Knowledge of Kannada (preferred for local campaign coordination). Timely execution and delivery of integrated marketing campaigns. Meet monthly lead targets across all active projects. Content Development High-quality, engaging, and on-brand content across channels. Branding Consistent application of brand identity and messaging. Digital Performance Improvement in web traffic, social media growth, and engagement. Key Performance Indicators (KPIs) Defined per project (e.g., Track source and quality Cost per Lead (Digital) ≤ ₹Based on digital campaign budget Website Traffic Growth (YoY) ≥ Via Google Analytics All Marketing Collateral Quality & Brand Consistency ≥ Review based on branding checklist Marketing Tracker & Reporting Accuracy Google Slides / Email CRM + Analytics Dashboard Digital Marketing Performance CEO, Marketing Review Google Data Studio / Excel Excel + Tally Master Marketing Tracker Google Sheets (Shared) Canva / PDF Report Quarterly Performance Review Competitive salary + performance-based incentives. Opportunity to work on a diversified real estate portfolio (industrial, residential, commercial). Exposure to 360° marketing—digital, traditional, events, and branding. Supportive leadership, flat reporting structure, and career growth path to Marketing Manager / Head of Marketing . Access to industry training, conferences, and new tools.