Event Marketing Manager

Job title: Assistant / Manager – Marketing Events and Operations (US Region)

Experience : 6-10 years

Location: Bengaluru

Education: Bachelor’s Degree

About the Role:

• We are seeking an experienced candidate for Marketing Events and Operations to manage and execute international US-region focused B2B events, virtual events, and marketing operations, working from Bangalore.
• The candidate will be responsible for every aspect of event planning and execution—from selecting event management/lead generation partners to post-event evaluation.
• The objective is to organize impactful events that drive brand visibility, engagement, and revenue generation.

Responsibilities

• Individually manage end-to-end aspects of global events, spanning pre- and post-event activities such as branding, messaging, gifting, logistics, vendor and agency coordination, demand generation, and operations.
• Function as a hands-on individual contributor with exceptional attention to detail, ensuring seamless planning and flawless execution.
• Dedicated to maximizing ROI while delivering impactful events in the most cost-effective manner.
• Coordinate the event request process and maintain accurate records in internal systems, in collaboration with US marketing segment leaders.
• Ensure US events are properly staffed by sales and services specialists with the expertise to engage the audience effectively.
• Act as the team’s primary point of contact for invoicing, payments, and logistics/shipping for US-based events.
• Maintain a detailed schedule of event deadlines, including abstract submissions and other time-sensitive deliverables.
• Assist in drafting event-related email copy and ensure mailing lists are uploaded by the email marketing teams.
• Ensure all leads and opportunities from US events are captured by sales teams and uploaded to the CRM.
• Coordinate seamlessly between US marketing segment leads (MSLs) and event organizers.
• Research and manage vendors (catering, decorators, technology providers, etc.), ensuring the best combination of cost-effectiveness and quality.
• Oversee vendor contracting and management for US events.
• Manage all event operations: venue preparation, speaker coordination, invitations, and on-site support.
• Conduct final checks on event days (e.g., setup, technology) to ensure high-quality standards.
• Proactively resolve issues during events and oversee smooth execution.
• Evaluate event success and prepare detailed post-event reports for US leadership.
• Manage yearly gifting programs for partners, customers, prospects, and analysts across the US region.
• Create and maintain dashboards and reports for tracking event ROI.
• Support other marketing functions as required, with a focus on US initiatives.

Requirements and Skills

• 6-10 years of experience in managing Marketing Events (B2B) and Operations, focusing on the US region
• Proven experience as a Marketing Events Manager with exposure to international/US events and lead generation.
• Willing to work in US shift timings (May differ based on business requirement)
• Bachelor’s degree from an accredited university or equivalent experience in events coordination and marketing.
• Strong attention to detail and excellent written communication skills.
• Ability to manage time zones and priorities, working with US stakeholders from Bangalore.
• Familiarity with CRM platforms is desirable but not mandatory.
• Ability to plan events within budgetary and time constraints.
• Experience with invoicing, financial tracking, and vendor management.
• Strong collaboration skills to work with diverse, international teams.
• Ability to manage multiple projects and shifting priorities.
• Proactive “roll up your sleeves” attitude to problem-solving.
• Creative, innovative, and enthusiastic about delivering memorable US-region events.
• Willingness to travel internationally 1–3 times per year for US events.
• Proven track record of executing successful international events.
• Proficiency in MS Office.
• Strong vendor management and marketing operations expertise.