Social Media Manager

1 month ago

Mumbai, India Wonderchef Home Appliances Pvt Ltd. Full time

About the company:

Wonderchef is the leading brand of kitchen appliances and cookware in India. It is a professionally driven organization funded by multiple Private Equity Investors. Chef Sanjeev Kapoor is the brand ambassador and the face of the company. The organization is known for the innovation, quality and design of its products, aggressive marketing and Omni-Channel distribution strategy.

Job Title: Social Media Manager

Department: Marketing.

Reports to: Chief Marketing Officer

Location: Powai, Mumbai.

Experience: 4 - 5 years of experience handling social media marketing for D2C, e-commerce, and lifestyle brands.

Profile Summary:

The Social Media Manager is a critical catalyst for digital communication and will spearhead the social media marketing communication across all platforms.

The key responsibilities include:

  • Design and implement social media strategy to align with business goals.
  • Manage social media teams and platforms end-to-end.
  • Own the social media calendar and act as a team manager to ensure deadlines and goals are met.
  • Monitor and track trends across platforms to scale and expand social media presence.
  • Create actionable plans to grow and maintain followers across our social media channels.
  • Create actionable plans to build scale the online community of brand loyalists and advocates to drive positive sentiments and considerations.
  • Set specific objectives and report on ROI.
  • Collaborate with other teams, like marketing, sales, and customer service, to ensure brand consistency.
  • Stay up-to-date with current technologies and trends in social media, design tools, and applications.
  • Manage the budget allocation & pacing for all social media campaigns.

Ideal candidate:

  • Will be a graduate in any field; however, a degree in marketing/mass communication and/or post-graduation in mass communication or marketing management will be preferred.
  • Will have at least 4 - 5 years of experience handling social media marketing for D2C, e-commerce, and lifestyle brands, either from the brand's side or as a part of the agency.
  • Will have Hands-on experience with all social media platforms covering ideation, strategy, and execution.
  • Will have a proven track record of building innovative/differentiated campaigns and IPs for brand/s on social media.
  • Creative flair with attention to detail
  • Will have the ability to work with designers and the creative team to transform marketing briefs into social content.
  • Will be good with identifying social and digital trends early on.
  • Will have a solid understanding of relevant KPIs and metrics of social media.
  • Will have experience in managing social media budget

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