Solution Consultant

2 weeks ago


Mumbai, India VML Full time

About Us:VML, a WPP company is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.For more information, visit Title: Marketing Technology Solution ConsultantLocation: MumbaiJob Summary:We are seeking a dynamic Marketing Technology Solution Consultant to design and implement comprehensive marketing automation solutions using Salesforce Marketing Cloud. You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud to drive customer engagement and business growth.Key Responsibilities:Solution Design & Implementation:- Conduct discovery sessions with client teams for understanding requirements and the current solution setup.- Act as technical consultant for marketing automation projects, translating client requirements into actionable solutions- Conduct platform assessments and recommend optimal marketing technology stacks- Create technical documentation, solution architecture diagrams, and implementation roadmaps- Develop integrated solutions using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, Advertising Studio, Contact Builder, Web Studio, Automation Studio, Einstein)- Build responsive, personalized email templates, landing pages, and mobile campaigns using out of the box templates, content blocks, HTML, Javascript, AMPScript- Build automations and data management using SQL.Technical Integration & Analytics:- Develop and maintain integrations between marketing platforms and external systems via APIs, data imports, SQL- Design data integration strategies ensuring seamless data flow across marketing technology stack- Build and manage audience segments, data extensions, and customer profiles- Analyze campaign performance metrics and provide actionable optimization insights- Conduct A/B testing strategies to improve engagement rates and ROIClient Management:- Serve as primary technical point of contact for marketing technology initiatives- Stay current with platform updates, new features, and industry best practicesExperience:- 4-5 years in marketing technology consulting or solution implementation- Strong hands-on experience with Salesforce Marketing Cloud- Experience in marketing automation strategy and multi-channel campaign orchestrationTechnical Skills:- Proficiency in JavaScript, HTML, CSS and web development concepts- Experience with Salesforce Marketing Cloud AMPscript, SSJS, and SQL- Strong understanding of API integrations and data management- Knowledge of marketing automation best practices and data privacy regulations (GDPR, CAN-SPAM)Soft Skills:- Excellent problem-solving and analytical abilities- Strong communication skills for technical and non-technical audiencesCertifications (Optional):- Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant, Developer)


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