Implementation & Analytics Specialist

4 days ago

Delhi, India Best Infosystems Ltd. Full time

Implementation & Analytics Specialist_Full-Time_RemoteJob title: Implementation & Analytics SpecialistLocation:RemoteJob Type: Full-TimeExperience: 5+ yearsJob Description:1. Roles & Responsibilities – Client UseRole Title: Implementation & Analytics SpecialistPurpose of the RoleThis role supports the marketing and product functions by ensuring accurate analytics implementation, campaign tracking, and insightful reporting. The specialist will play a key role in enabling data-driven decision-making through robust tagging, QA, and measurement practices.Key Responsibilities- Support day-to-day analytics implementation tasks as part of ongoing BAU.- Collaborate with product teams during new launches to ensure data readiness.- Work closely with marketing teams to enable accurate tracking for campaigns.- Perform rigorous QA of tracking implementations using GA4 and Segment.- Support reporting needs through dashboard configuration and ad hoc data pulls.- Assist in identifying data gaps and help surface actionable insights.- Ensure alignment of tagging strategy across stakeholders and platforms.Required Skills & Competencies- Proven expertise in GA4 implementation and tag validation processes.- Working knowledge of Segment.io for event tracking and data routing.- Strong understanding of marketing measurement and user behavior analytics.- High attention to detail with a structured QA mindset.- Ability to collaborate effectively with external product and marketing teams.- Strong communication and documentation skills.Experience:Minimum 5 years in a digital analytics or implementation role.Stakeholder CollaborationDirect interaction with external teams, including marketing and product functions across client-side stakeholders.2. Job Description – Internal Recruitment UseRole: Implementation & Analytics SpecialistExperience Level: 5+ yearsLocation: (Insert if relevant)Job SummaryWe are looking for a skilled Implementation & Analytics Specialist to support marketing and product teams in setting up, validating, and maintaining analytics infrastructure. The ideal candidate will have deep technical knowledge of GA4 and Segment.io, a strong QA discipline, and the ability to generate meaningful reports and insights from digital data.Key Responsibilities- Handle day-to-day BAU implementation and QA tasks.- Support new product launches with complete analytics setup.- Partner with marketing teams to ensure campaign tagging and reporting are in place.- Execute analytics QA using tools and browser-based debugging methods.- Configure dashboards and conduct ad hoc analysis to support business teams.- Maintain documentation and best practices for implementation and tracking governance.Skills & Qualifications- 5+ years in web/digital analytics implementation and reporting.- Hands-on experience with GA4 event setup, custom dimensions, and reporting logic.- Strong working knowledge of Segment.io and data pipeline configuration.- Familiarity with tag management platforms (GTM, Adobe Launch, etc.) is a plus.- Excellent QA habits and a detail-oriented mindset.- Ability to work independently and manage cross-functional collaboration.Technology Platforms & Tools- Google Analytics 4 (GA4)- Segment.io- Optional: Google Tag Manager, Excel/Sheets, Chrome DevToolsSuggested Search KeywordsDigital Implementation Specialist, GA4 Implementation, Segment.io Analyst, Analytics QA, Web Analytics Consultant, Marketing Data Analyst, Product Analytics, Event Tracking Specialist, Digital Tagging Expert

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