Implementation & Analytics Specialist

4 weeks ago

Delhi, India Best Infosystems Ltd. Full time

Implementation & Analytics Specialist_Full-Time_RemoteJob title:Implementation & Analytics SpecialistLocation: RemoteJob Type:Full-TimeExperience:5+ yearsJob Description:1. Roles & Responsibilities – Client UseRole Title:Implementation & Analytics SpecialistPurpose of the RoleThis role supports the marketing and product functions by ensuring accurate analytics implementation, campaign tracking, and insightful reporting. The specialist will play a key role in enabling data-driven decision-making through robust tagging, QA, and measurement practices.Key ResponsibilitiesSupport day-to-day analytics implementation tasks as part of ongoing BAU.Collaborate with product teams during new launches to ensure data readiness.Work closely with marketing teams to enable accurate tracking for campaigns.Perform rigorous QA of tracking implementations using GA4 and Segment.Support reporting needs through dashboard configuration and ad hoc data pulls.Assist in identifying data gaps and help surface actionable insights.Ensure alignment of tagging strategy across stakeholders and platforms.Required Skills & CompetenciesProven expertise in GA4 implementation and tag validation processes.Working knowledge of Segment.io for event tracking and data routing.Strong understanding of marketing measurement and user behavior analytics.High attention to detail with a structured QA mindset.Ability to collaborate effectively with external product and marketing teams.Strong communication and documentation skills.Experience:Minimum 5 years in a digital analytics or implementation role.Stakeholder CollaborationDirect interaction with external teams, including marketing and product functions across client-side stakeholders.2. Job Description – Internal Recruitment UseRole:Implementation & Analytics SpecialistExperience Level:5+ yearsLocation: (Insert if relevant)Job SummaryWe are looking for a skilled Implementation & Analytics Specialist to support marketing and product teams in setting up, validating, and maintaining analytics infrastructure. The ideal candidate will have deep technical knowledge of GA4 and Segment.io, a strong QA discipline, and the ability to generate meaningful reports and insights from digital data.Key ResponsibilitiesHandle day-to-day BAU implementation and QA tasks.Support new product launches with complete analytics setup.Partner with marketing teams to ensure campaign tagging and reporting are in place.Execute analytics QA using tools and browser-based debugging methods.Configure dashboards and conduct ad hoc analysis to support business teams.Maintain documentation and best practices for implementation and tracking governance.Skills & Qualifications5+ years in web/digital analytics implementation and reporting.Hands-on experience with GA4 event setup, custom dimensions, and reporting logic.Strong working knowledge of Segment.io and data pipeline configuration.Familiarity with tag management platforms (GTM, Adobe Launch, etc.) is a plus.Excellent QA habits and a detail-oriented mindset.Ability to work independently and manage cross-functional collaboration.Technology Platforms & ToolsGoogle Analytics 4 (GA4)Segment.ioOptional: Google Tag Manager, Excel/Sheets, Chrome DevToolsSuggested Search KeywordsDigital Implementation Specialist, GA4 Implementation, Segment.io Analyst, Analytics QA, Web Analytics Consultant, Marketing Data Analyst, Product Analytics, Event Tracking Specialist, Digital Tagging Expert

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