Performance Marketing Manager

6 days ago

Coimbatore, India Nap Chief Full time

Performance Marketing ManagerExperience: 5–7 yearsLocation: Peelamedu area, CoimbatoreEmployment Type: Full-timeIndustry: Apparel & FashionAbout Nap ChiefNap Chief is a fast-growing D2C kidswear brand known for bold, comfortable, and sustainable clothing for kids who love to stand out. We’re a tight, energetic team with a strong digital presence and a loyal community of parents across India. Performance marketing drives a big part of our growth, and we’re looking for someone who can lead this function with strategy, ownership, and sharp execution.What You’ll Do (Your Impact)• Lead the performance marketing function across Meta, Google, and new channels.• Plan, launch, and scale high-performing campaigns that fuel revenue growth.• Manage large monthly spends (₹50 lakhs+ per month) with full ownership of ROAS and CAC.• Analyse funnels, cohorts, attribution, and platform data to uncover opportunities.• Build advanced audience frameworks: segmentation, remarketing, lookalikes, custom intent.• Run experiments across creatives, formats, bidding, and landing pages.• Monitor daily performance and act fast when metrics shift.• Mentor performance associates and ensure high-quality execution.• Collaborate with founders, product, and creative teams on goals and new channel expansions.• Lead monthly planning, forecasting, and reporting with clear insights.• Build systems and playbooks that make the performance function stronger.What You’ll Bring (Skills & Experience) ⭐• Strong hands-on expertise in Meta Ads and Google Ads, especially for D2C scaling.• Deep understanding of audience building, attribution, and platform algorithms.• Experience managing and optimising large budgets with consistent results.• Analytical mindset with comfort working across dashboards and experiments.• Leadership experience with mentoring and team support.• High ownership mindset and ability to solve problems under pressure.• Clear communication with founders and cross-functional teams.Traits We ValuePrimary: Ownership, strategic thinking, decisive executionSecondary: Analytical depth, data-driven decision-makingWhy Nap Chief?• High-ownership role with direct impact on brand growth• Work closely with founders and leadership• Fast-paced environment that encourages experimentation• A chance to shape the performance marketing roadmap for a leading kidswear brandHow to ApplySend your CV to or you can also directly apply.#hiring #Coimbatorehiring #performancemarketingjobs #jobs

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