Search Engine Marketing Specialist

2 days ago

Chennai, India OosiNool Full time

Search Engine Marketing Specialist

Oosinool, is a bespoke clothing brand that creates high-quality, custom-made outfits for our discerning clientele. We are passionate about translating individual style visions into stunning, one-of-a-kind pieces.

We are seeking a talented and creative Search Engine Marketing Specialist to join our team

We are looking an SEM Expert to manage all pay-per-click (PPC) marketing activities. SEM experts should be experienced in Google Ads, Google Analytics & FB ADS and other search and display marketing engines. SEM Expert will effectively manage the paid search budget in order to maximize ROI, drive traffic, and customers.

Role Description

This is a full-time on-site role for a Search Engine Marketing Specialist at OosiNool in Chennai. Below are the responsibilities:

● Develop optimization strategies that increase the company's search engine results rankings.

● Research SEM keywords to use throughout the company's brands

● Set measurable goals that demonstrate improvement in marketing efforts

● Monitor daily performance metrics to understand SEM strategy performance

● Efficiently communicate with other marketing professionals to align goals

● Collaborate with others within the marketing department to manage SEM strategy

● Write compelling and high-quality website content, including blog posts and page descriptions.

● Update content and website links for maximum optimization and search engine rankings.

● Manage Bidding strategy, QA score, placements, topics etc.

What we expect

● 2-3 years of proven experience in SEM domain

● Experience in fashion field will be an added advantage.

● Manage all aspects of FB & Google Ad campaigns

● Create and optimize ad campaigns and paid search landing pages

● Analyze and optimize ad campaigns to increase return on investment (ROI)

● Use Google Ads to drive a variety of online marketing campaigns

● Analyze and optimize pay-per-click (PPC) campaigns to increase ROI

● Manage and optimize display campaigns across multiple devices

● Develop PPC strategies to increase online visibility

● Collaborate with in-house design team

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