Product Manager
1 week ago
RISA Labs is changing that with our Business Operating System as a Service (BOSS) - a powerful platform built for the vertical complexity of healthcare, that transforms healthcare operations. Unlike simple automation tools, BOSS breaks down complex workflows into small tasks, managed by smart AI agents like LLMs, digital twins, and reinforcement learners. This creates a digital workforce that doubles the efficiency of healthcare teams, letting a 1,000-person institution operate like it has 2,000 staff overnight.
RISA was founded by Kshitij Jaggi and Kumar Shivang, IIT Kanpur alumni with a proven track record from their previous healthcare startup, Urban Health. Their vision is to streamline oncology care through cutting-edge technology.
RISA Labs is backed by $3.5 million in seed funding, led by Flipkart co-founder Binny Bansal, with support from Oncology Ventures, General Catalyst, z21 Ventures, Odd Bird VC, and angel investor Ashish Gupta.
The Product Marketing Manager will lead the development of clear messaging, integrated marketing campaigns and GTM strategies for RISA's AI-powered solutions, driving awareness, adoption, and engagement across multiple channels. This role will focus on optimizing lead capture, sales enablement, and performance analysis, ensuring alignment with growth objectives and customer outcomes.
Leverage these insights to optimize marketing campaigns and drive product adoption
Execute integrated campaigns across webinars, digital channels, and emails to drive awareness and generate high-quality leads. Develop content to effectively communicate product benefits and value
Build high-impact GTM assets (one-pagers, battlecards, ROI calculators, landing pages, case studies) and aid sales enablement to support deal closure and customer engagement.
Optimize lead capture workflows through CRM tools (Salesforce, HubSpot) and marketing automation. Use tools to track and analyze campaign performance and leverage data to continuously refine marketing strategies, ensuring alignment with growth objectives
2 to 4 years in B2B product marketing (software, AI, or data), with strong writing and communication skills
~ Experience driving campaigns across channels (web, email, events, in-product)
~ Data-informed mindset with ability to define KPIs and act on insights
~ Bachelor's degree or equivalent experience
Bonus Points
Familiarity with oncology operations (e.g., Experience with enterprise AI or workflow platforms;
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