Brand Manager

21 hours ago


bangalore, India Licious Full time

About Licious We are Licious, India’s most successful D2C food-tech brand, founded in 2015 by Abhay Hanjura and Vivek Gupta. From Bengaluru to 20+ cities, we delight over 32 lakh customers with the freshest meat and seafood, redefining the way India experiences food. At Licious, we’re not just selling meat - we’re building categories, driving innovation, and shaping cultural habits. Think you have what it takes to be the magic ingredient in our recipe? Read on. Role Purpose As a Brand Manager at Licious, you will lead one of our core growth engines, driving brand and business strategy across categories. This is a high-impact role where you’ll own category-led brand building, craft sharp consumer propositions, and drive adoption, penetration, and loyalty. You are not just a custodian of the brand - you are a business builder, problem solver, and culture shaper. What makes the role meaty? Lead category-led brand strategy and business growth across Licious’ core portfolios. Build sharp, insight-driven propositions that solve real consumer jobs and beat competition. Drive discovery, penetration, repeat, and loyalty through multi-channel education and trial engines. Own category health metrics and co-own business KPIs: penetration, frequency, attach rates, repeat, O2+ conversions. Develop and execute integrated campaigns (brand + performance) across ATL, digital, social, retail, content, and influencer. Shape packaging, naming, in-app merchandising, and customer journeys in partnership with product, design, and creative. Track, diagnose, and fix category performance while building long-term scale. Partner cross-functionally with category, insights, growth, creative, CRM, and retail ops to deliver results. We hope that you have… 7–8 years of experience in consumer brand or category marketing (D2C or FMCG). A strong track record in category creation or scaling - with 0-to-1 launches or growth ownership. Business acumen and hunger to solve real market problems - not just make great ads. Deep understanding of Indian food culture, convenience triggers, and consumer decision-making. Bias for insights, rigor in planning, and ownership in execution. Passion for food, customer-centricity, and an entrepreneurial mindset.



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