Consultant – primary market research
4 days ago
Brief Introduction:
Pharma ACE’s Primary Market Research (PMR) team works with leading pharmaceutical clients based in the US. We conduct diverse types of primary market research targeting healthcare and pharma professionals (physicians/ nurses/ pharmacists/ patients). The actionable insights on market performance and future strategy development are an aid to the pharmaceutical commercial teams in developing as well as validate near term and long-term brand strategies.
Description:
Consultant – Primary Market Research
Required to design and execute high-quality primary research for leading global pharmaceutical clients.
Individual contributor plus strong project and people management skills
Should be able to take decisive actions with regards to project plan implementation
Able to comprehend and manage client expectations effectively
Flexible to work on quick turnaround projects
Looking for people with strong data analysis skills and the ability to generate actionable insights that help the client’s business strategy process.
Responsibilities:
Market Research Design and Execution:
Develop and implement primary market research strategies to address client-specific business objectives.
Design qualitative and quantitative research studies, including surveys and in-depth interviews. Identify and engage key stakeholders, including healthcare professionals, patients, and industry experts.
Execute and improvise on the market research setup as per client requirements.
Data Analysis and Insight Generation:
Analyze primary data to uncover trends, behaviors, and actionable insights.
Translate research findings into strategic recommendations for clients.
Utilize statistical tools and software for data analysis as needed.
Analyze primary data to obtain relevant discussion points.
Client Management:
Support a leading global pharmaceutical client and internal stakeholders in an offshore setting. Serve as a trusted advisor to clients by understanding their business challenges and providing tailored research solutions.
Communicate research findings and recommendations through clear and compelling presentations and reports.
Build and maintain long-term client relationships.
Project Management:
Manage multiple projects simultaneously, ensuring timely delivery within budget and scope.
Coordinate with internal teams and external partners (vendors) to ensure project success.
Monitor project performance and proactively address any challenges or risks.
Train and develop reporting team members to independently run projects.
Mentor the team members to meet expectations and develop existing skills.
Industry Expertise and Innovation:
Stay abreast of market trends, therapeutic areas, and regulatory developments in the pharmaceutical and healthcare sectors.
Innovate research approaches and tools to enhance the quality and efficiency of deliverables. Contribute to thought leadership initiatives, including whitepapers, webinars, and conferences.
Qualification and skills:
MBA Marketing with Graduation degree in Life Sciences or Pharmaceutics / MBA Pharma / M Pharma.
Minimum 3 years of relevant job experience.
Strong Excel and Power Point skills.
Excellent analytical, communication, reporting, and presentation skills.
Understanding and experience of working in the US pharmaceutical market scenario is a must.
A decent background knowledge around multiple therapy areas (specifically oncology) is an advantage.
Experience of developing and programming survey questionnaires or discussion guides is desirable.
Able to create impactful Power Point presentations based on survey data.
Adherence to client-specific data privacy and compliance policies.
Fluency in English is a must.
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