
Video and Social Media Executive
1 week ago
Own ALIV's organic social presence end to end—build engagement, organic followers, and brand trust across platforms. Lead founder/doctor personal branding to make complex medical topics simple and relatable for the Indian audience.
Strategy & Calendar: Define platform-wise goals, content pillars, and a monthly/weekly calendar (IG, YouTube/Shorts, LinkedIn, X).
Personal Branding: Plan and produce thought-leadership posts, founder stories, clinic behind-the-scenes, Q&As, and media features.
Content Production: Write hooks/captions, script Reels, shoot/edit short videos, design posts/carousels, and brief designers/creators.
Turn medical inputs into easy, accurate, patient-friendly content (FAQs, myths vs facts, outcomes, care tips).
Community & DM Flow: Handle comments/DMs, build UGC/testimonial pipelines (with consent), escalate medical queries to clinicians.
Growth & Collaboration: Run organic collabs with creators/patients, employee-advocacy, and micro-communities (WhatsApp/FB/Telegram).
Compliance: Ensure medical accuracy, no false claims, proper disclaimers, before/after usage norms, and adherence to clinic SOPs.
Strong copywriting (clear, crisp, Indian audience savvy) + basic video editing/design (Reels, Shorts, Canva/CapCut/Adobe).
~ Proven personal branding work for founders/doctors/leaders.
~ Comfortable translating medical inputs into simple content; fluent in English + Hindi/Marathi (or local language).
~ Hands-on with Meta Business Suite, LinkedIn, YouTube Studio, UTMs/GA4, and social listening.
Healthcare/wellness brand experience.
Basic SEO for social, newsletter coordination, and blog repurposing.
Experience managing freelancers/creators and studio shoots.
Profile visits → DMs/website clicks (tracked with UTMs)
Content output consistency (cadence)
Positive brand mentions & response time
Sample Content Pillars
Safety & Protocols: SOPs, hygiene, ethics, consent
Founders' Voice: Opinions, case learnings (de-identified), events, awards
Habit tips, checklists, myth-busting
Clear medical review pipeline and training on ALIV protocols
Creative freedom with data-backed decision making
Senior SMM / Brand & Community Lead
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