Marketing Engineer

2 weeks ago

Bangalore, India LMW Machine Tool division Full time

Role Description

Purpose of the Role

1. Reach out to prospect customers based on campaign

2. Based on customer segment, Initial briefing of LMW product and services and manage basic level technical questions

3. Generate Prospects out of campaign and Decide Handover criteria for business development/sales.

4. Follow up continuously with customers based on their feedback

5. Maintaining the marketing activities of the respective zones

Responsibilities & Accountabilities

Responsible for running the campaigns (Emails & Calls) to generate prospects for the Business Development Funnels to pursue, in order to enhance the sales and BD funnel

Regularly update customers on the new products and services of the organizations and create the good relationship with the customers.

Responsible for running the campaigns (Emails & Calls) to generate prospects for the Business Development/sales Funnels to prosecute

Identify potential customers (prospects) from the house list basis pre-define criteria

Discover the critical information about these prospects required to target them appropriately by the business development/sales team

Discover opportunities requiring business development tasks, feeding the field business development funnels

Clearly update the tracker of campaigns

Engage with customers and convince them to meet Business Development/Sales Executives for new and existing products

Identifying new industry association in their respective zones to develop business relationship

Maintaining marketing materials like sales kit, catalogues in the zonal office

Engaging in the marketing activities during exhibitions, roadshows and other customer connect programs

Updating and maintaining the key customer database in the respective zones

Update prospects/leads from the received sources

Maintain daily calling activities through given format

Deliver information/ideas to head office marketing to host a customer connect programs

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