Marketing Manager

7 days ago

Bangalore, India Elevate Now Full time

Elevate Now is redefining medical weight loss through clinical expertise, personalized care, and sustainable transformation. We are seeking a Senior Marketing Manager to own and lead the Elevate Now brand end-to-end. This role demands a strategic, creative, and execution-strong marketer who can scale a health/medical brand, build trust with consumers, and drive growth through brand building, content, performance integration, and high-impact partnerships. You will be the brand custodian , responsible for shaping brand identity, crafting communication, leading partnerships, and driving all marketing initiatives across channels. Brand Leadership Own Elevate Now’s brand strategy, positioning, and voice across all touchpoints. Build a clear, consistent narrative for medical weight loss rooted in trust, expertise, and outcomes. Oversee all brand communication across digital, content, product, offline, and internal channels. Marketing Strategy & Execution Develop and execute full-funnel marketing strategies—awareness, consideration, conversion, and retention. Lead campaigns across performance, content, social, CRM, influencers, and offline. Manage external agencies—creative, digital, production, influencers, PR. Partnerships & Brand Collaborations Identify, negotiate, and execute brand partnerships with complementary categories (fitness, wellness, nutrition, diagnostics, gyms, apps, lifestyle, insurance, etc.). Build co-branded campaigns, events, and programs that enhance Elevate Now’s trust and reach. Content & Creative Ownership Drive the content engine: brand films, expert-led content, patient stories, ads, social media, influencer content, and thought leadership. Ensure a high standard of storytelling aligned with the brand’s scientific credibility and emotional impact. Leverage data, research, and user insights to refine brand messaging, campaigns, and partnerships. Track brand health metrics, campaign performance, and customer journey KPIs. Collaborate closely with product, sales, clinical teams, and leadership to ensure brand alignment across the business. Support leadership with strategic communication, GTM plans, and internal brand culture initiatives. 5–10 years of experience in brand marketing, integrated marketing, or growth roles (healthcare, wellness, consumer brands preferred). ~ Proven success in brand-building, partnerships, and 360° marketing strategy . ~ Strong understanding of digital channels, content marketing, and consumer journeys. ~ Ability to manage campaigns end-to-end—from strategy to creative to execution. ~ Experience working with agencies, influencers, and cross-functional internal teams. ~ Excellent communication, storytelling, and project management skills. ~ Experience in a fast-growing startup or consumer/health-tech company is a strong plus.

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