Senior Manager

2 weeks ago

Hyderabad, India Indian School of Business Full time

Job Purpose

The brand & marcom lead of ISB Digital Learning is responsible for leading the execution of an integrated brand and marketing strategy for the two distinctive channels in this portfolio while ensuring synergies with the parent brand. The incumbent will be responsible for portfolio-level and programme specific communications for the B2C portfolio and defining the B2B marketing strategy while supporting the sales team with relevant marcom to drive business goals achievement. This role requires a combination of strategic thinking, brand management and product marketing expertise, and strong leadership skills to drive awareness, engagement, and, ultimately, business growth for ISB Online.

Job Outline

  • Craft and implement an integrated marketing plan that aligns with the overall business objectives and vision of the business, defining the metrics and KPIs for marketing in line with business’
  • Own brand, knowledge and product marcom for the ISB Online portfolio across partnerships, B2C and B2B portfolios.
  • Define and craft comms for new programme campaigns and existing ones, keeping in mind the persona, their pain-points and/ or motivations.
  • Define, measure, track and optimise metrics for each marketing task/ activity and campaign for continuous improvement.Consistently measure and improve comms. based on feedback gathered from secondary and primary sources.
  • Develop, implement and consistently track adherence to guidelines in line with the positioning and finely crafted programme-specific communications distinctive from the corresponding portfolios.
  • Monitor and track programme communication guidelines defined for partner programmes with extreme attention to details ensuring zero errors.
  • Craft innovative campaigns in frugal marketing budgets with an extremely cost-sensitive eye on all marketing campaigns and activities.

Identify and leverage internal and external synergies with the parallel brands in the ISB ExecEd portfolio.

  • Build and maintain strong relationships with key stakeholders across levels and internal and external ones with a fine understanding of each.
  • Track competition and industry trends to identify and capitalise on strategic growth opportunities to drive the next phase of innovation and growth.

Job Specification

Knowledge / Education

MBA/ master’s in marketing with Strategy or Finance from a cat A/ B business school is preferred

A master’s in communication would be eligible as well

Specific Skills

  • Proven experience in launching and building sustainable portfolios, product lines
  • Strong logical, analytical and creative skills
  • Excellent written and verbal communication skills
  • Deep understanding of crafting nuanced product marcom
  • Adept at project management across multiple projects in parallel
  • An entrepreneurial solution-oriented mindset with the ability to operate in complex and dynamic environments is imperative
  • Excellent stakeholder management skills

Desirable Experience

  • A minimum of 6 years experience in brand building and marcom is necessary
  • Overall marketing experience of 10 – 14 years is needed
  • Experience working in a fast-paced, dynamic environment will be crucial for success in this role
  • Experience working with cross-functional teams

Job Interface/Relationships:

Internal

Within department or other departments in ISB

External

Agencies, vendors & partners

Senior leaders from the industry

Key Responsibilities and % Time Spent

Develop and implement an integrated marketing plan that aligns with the overall business objectives of ISB Online across B2B and B2C verticals - 20%

Create, monitor and execute marketing campaigns successfully across multiple individual programmes, B2B and partner programmes - 15%

Define and develop programme content for new programme collaterals and improve old programme comms based on performance - 25%

Processes, metrics tracking and project management - 20%

Stakeholder management and seamless execution across the value chain - 20%

  • Senior Operations Manager

    3 weeks ago

    Hyderabad, Telangana, India Axis Services Full time

    Job Title: Senior Operations ManagerJob Summary: We are seeking a Senior Operations Manager to lead our medical coding team at Axis Services. As a key member of our operations team, you will be responsible for driving efficiency, meeting/exceeding initiative targets, and creating strategies to build and sustain operational excellence.Key Responsibilities:-...

  • Senior Process Manager

    3 weeks ago

    Hyderabad, Telangana, India Naamly Full time

    Job Title: Senior Process ManagerLocation: Remote or UK/US officeSalary: £60,000 - £80,000 per annumCompany OverviewNaamly is a dynamic and fast-growing company that values customer delight and teamwork. We are seeking an experienced Senior Process Manager to join our lean team in the United States and Australia.Job DescriptionThe Senior Process Manager...

  • Senior Manager

    4 weeks ago

    hyderabad, India Evernorth Health Services Full time

    About Evernorth: Evernorth Health Services, a division of The Cigna Group (NYSE: CI), creates pharmacy, care, and benefits solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention, and treatment of illness and disease more accessible to millions of people. Agile Product Management Senior Manager Position...

  • Senior Manager of Engineering

    2 weeks ago

    Hyderabad, Telangana, India ADCI HYD 13 SEZ Full time

    About ADCI HYD 13 SEZ">We are a leading technology company in the Consumer tech and Product (CTAP) space, dedicated to simplifying the experience for our customers. Our team is passionate about delivering exceptional customer service, and we're looking for a skilled Senior Manager of Engineering to lead the way.">Job Summary">We are seeking a highly...

  • Senior Actuarial Manager

    3 weeks ago

    Hyderabad, Telangana, India Ascensus Full time

    Ascensus Job Opportunity: Senior Actuary RoleWe are seeking a highly skilled Senior Actuary to join our team at Ascensus. This is an excellent opportunity for individuals with a strong background in actuarial science and project management skills.About the RoleThis senior actuary role involves leading and managing a team of actuaries, coordinating with other...

  • Senior Project manager

    5 months ago

    Hyderabad, India Virtusa Full time

    Senior Project manager - CREQ195215 Description position: Senior Project manager Primary skills: PM, agile Secondary skills: Java, cloud based knowledge Location: Hyderabad 1. 10+ Experience in agile methodology values, principles, and should be able to plan, manage, and deliver solutions for assigned Project Deliverables. 2. Should have worked on...

  • Senior IT Project Manager

    2 weeks ago

    Hyderabad, Telangana, India UnitedHealth Group Full time

    About the RoleWe are seeking an experienced Senior IT Project Manager to join our team at UnitedHealth Group. This is a critical role that requires strong leadership skills, technical expertise, and excellent communication abilities.Key ResponsibilitiesProject Planning and Execution: Develop detailed project plans, ensure projects are completed on time,...

  • Senior Acquisition Manager

    2 weeks ago

    Hyderabad, Telangana, India Arin Consultancy Full time

    Arin Consultancy is seeking a highly skilled and experienced Senior Acquisition Manager to join our team.The successful candidate will be responsible for developing and implementing lead generation strategies to drive business growth. Key responsibilities include identifying potential clients and market segments, building trust and credibility through...

  • Senior Manager

    3 months ago

    hyderabad, India Bristol Myers Squibb Full time

    At Bristol Myers Squibb, we’re creating innovative medicines for patients who are fighting serious diseases. We’re also nurturing our own team with inspiring work and challenging career options. No matter our role, each of us makes a contribution. And that makes all the difference. The Senior Manager, Finance Planning & Analysis Operations for BMS will...

  • Senior Manager

    2 months ago

    Hyderabad, India RealPage, Inc. Full time

    ABOUT THE TEAM RealPage Product Support  is the largest centralized leasing and maintenance phone/email/chat support for the Multifamily and Senior housing industry in the US. Our India and Philippines' offices serve as a global expansion strategy providing business continuity, access to a pool of highly skilled service associates, and ability to...

  • Regional Senior Manager

    1 month ago

    Hyderabad, Telangana, India Tata AIA Life Insurance Full time

    Job Title: Regional Senior ManagerJob Summary:We are seeking a skilled Regional Senior Manager to join our team at Tata AIA Life Insurance.Key Responsibilities:Achieving business targets on ANP and case countAcquiring new customers through leads, natural market references, and orphan baseFixing meetings with prospects to conduct need analysis and explain...

  • Senior Culinary Operations Manager

    2 weeks ago

    Hyderabad, Telangana, India The Indian Hotels Company Limited Full time

    Job SummaryWe are seeking an experienced Senior Culinary Operations Manager to join our team at The Indian Hotels Company Limited. This is a senior leadership role that requires a high degree of expertise in culinary operations, leadership, and problem-solving.

  • Senior Engineering Manager

    3 weeks ago

    Hyderabad, Telangana, India New Relic, Inc. Full time

    About the RoleWe are seeking an experienced Senior Engineering Manager to lead one of our staff engineering groups at New Relic, Inc. This is a critical role in driving our next-generation architecture and upleveling our tooling.

  • Senior Sourcing Manager

    4 weeks ago

    hyderabad, India Replicant Systems Full time

    Company Description Replicant Systems Private Limited is an original design manufacturing (ODM) electronics company that provides end-to-end integrated IoT solutions to partners and OEMs. The company’s vision is to build a platform of highly customised IoT devices for a range of commercial and industrial applications. Promoted by a well-known business...

  • Senior Data Management Specialist

    2 weeks ago

    Hyderabad, Telangana, India Virtusa Full time

    Job Title: Senior Data Management SpecialistAbout the Role: We are seeking an experienced Senior Data Management Specialist to join our team at Virtusa in Hyderabad, India.Job Description: As a Senior Data Management Specialist, you will be responsible for leading STIBO MDM projects from conception to delivery. This includes configuring and developing STEP...

  • Senior Software Engineering Manager

    4 weeks ago

    hyderabad, India Oracle Full time

    We’re looking for a Senior Software Development Manager with expertise and passion in building teams, coaching individuals, and solving difficult problems in distributed systems, and highly available services.As a Senior Software Development Manager, you and your team will solve exciting technical challenges by analyzing, troubleshooting, and designing...

  • Senior Software Engineering Manager

    4 weeks ago

    hyderabad, India Oracle Full time

    We’re looking for a Senior Software Development Manager with expertise and passion in building teams, coaching individuals, and solving difficult problems in distributed systems, and highly available services. As a Senior Software Development Manager, you and your team will solve exciting technical challenges by analyzing, troubleshooting, and designing...

  • Senior software engineering manager

    1 month ago

    Hyderabad, India Oracle Full time

    We’re looking for a Senior Software Development Manager with expertise and passion in building teams, coaching individuals, and solving difficult problems in distributed systems, and highly available services. As a Senior Software Development Manager, you and your team will solve exciting technical challenges by analyzing, troubleshooting, and designing...

  • Senior Software Engineering Manager

    1 month ago

    hyderabad, India Oracle Full time

    We’re looking for a Senior Software Development Manager with expertise and passion in building teams, coaching individuals, and solving difficult problems in distributed systems, and highly available services. As a Senior Software Development Manager, you and your team will solve exciting technical challenges by analyzing, troubleshooting, and designing...

  • Senior Operations Manager

    2 weeks ago

    Hyderabad, Telangana, India Vestian Global Work Place Services Private Limited Full time

    Job SummaryVestian Global Work Place Services Private Limited is seeking a seasoned Senior Operations Manager to lead multiple projects independently. As a key member of our team, you will be responsible for establishing overall success criteria for projects, including time, cost, technical, and performance parameters.