Sales Team Lead

Job Title: Lead – Telecalling Sales & Growth Business Unit: EconomicTimes.com (Times Internet Ltd) At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, our portfolio spans News, Sports, Fintech, Entertainment, Learning, and Wellness, with iconic brands such as The Times of India, Economic Times, NBT, Cricbuzz, Times Prime, Indiatimes, TechGig, Gaana, MX Player, and many more. We are driven by innovation and committed to bringing new ideas and technologies that help people live more informed and enriched lives. com is India’s most trusted and widely-read business news and knowledge platform, reaching over 50 million monthly unique users and commanding 80% of India’s business news audience share. ETPrime – India’s premier business and financial subscription product. The Lead – Telecalling Sales & Growth will head the telecalling sales engine driving growth across ETPrime subscriptions, ET Masterclass, and Yoga & Wellness learning verticals. The role requires a strategic thinker and strong motivator with deep expertise in sales persuasion, communication psychology, and telecalling operations. The candidate will build scalable sales frameworks, lead large teams, and deliver measurable growth in conversions and renewals. Lead and inspire a telecalling sales team (50–100+ members) to achieve ambitious revenue and conversion targets across ETPrime, ET Masterclass, and Yoga learning programs. Develop and refine sales pitch frameworks customized for digital subscriptions and knowledge-based offerings. Design and execute sales playbooks, incentive models, and training programs to enhance team effectiveness. Implement CRM, dialer, and lead segmentation strategies to maximize sales efficiency. Conduct A/B testing on scripts, tone, and offer positioning to improve conversion rates. Collaborate with Marketing, Product, and CRM teams for funnel optimization and campaign strategy. Track and analyze sales metrics — connects, conversions, renewals, and average order value — and recommend data-backed improvements. Ensure consistent communication quality, empathy, and persuasion in every customer interaction. Skills, Experience & Expertise Sales & Leadership: ~6–12 years of experience in telecalling or inside sales, including 3+ years in a leadership role. ~ Hands-on experience with CRM systems (Salesforce, Freshdesk, Zoho) and auto-dialer platforms. Strong command of sales analytics, funnel metrics, and process optimization. Exceptional communication and persuasion skills in English and Hindi. Expertise in sales psychology, empathy-based communication, and consumer behavior. Capable of driving both B2C subscription sales and premium knowledge programs like Masterclass & Yoga. Bachelor’s or Master’s degree in Business Administration, Marketing, Commerce, or Communication. Experience: 6–12 years of experience in telecalling / inside sales / revenue growth, preferably in digital media, learning, or subscription-based businesses. Certification or training in Sales Psychology, Behavioral Selling, or Negotiation. Exposure to AI-based sales analytics or call quality platforms. Strong people management and motivational skills. Experience in selling learning or wellness products will be a plus. Be part of India’s largest digital product ecosystem, driving innovation across media and learning. Build and scale a data-driven, performance-led sales team. Work in a culture that values innovation, ownership, and measurable growth. Work Location: This role will involve working at vendors office in Gurgaon & Noida and Times office in Noida.