Content strategist

3 days ago

Gurgaon, India Neitri Full time
Job description Location: Udyog Vihar, Gurgaon
Position Overview:
As a Content Strategist, you will play a pivotal role in shaping and executing the content strategy for Neitri. You will be responsible for creating a cohesive and compelling narrative that resonates with our target audience, drives brand loyalty, and enhances our market positioning. This role requires a deep understanding of luxury fashion, exceptional storytelling skills, and the ability to collaborate across departments to ensure brand consistency and excellence.
Key Responsibilities:
1. Content Strategy Development:
• Develop and implement a comprehensive content strategy that aligns with the brand’s vision, values, and business objectives.
• Identify target audience segments and create tailored content strategies to engage each segment effectively.
• Analyze market trends, competitor activities, and customer insights to inform content planning and innovation.
2. Content Creation & Curation:
• Oversee the creation of high-quality, engaging, and on-brand content across all channels, including website, social media, email campaigns, and print materials.
• Collaborate with the creative team to produce visually stunning content that reflects the luxury positioning of the brand.
• Curate content that showcases the brand’s heritage, craftsmanship, and commitment to sustainability.
3. Cross-Functional Collaboration:
• Work closely with marketing, PR, design, and e-commerce teams to ensure content is aligned with product launches, campaigns, and brand initiatives.
• Partner with external agencies and influencers to amplify content reach and impact.
4. Content Performance & Optimization:
• Monitor and analyze content performance metrics, including engagement, conversion rates, and ROI, to optimize content strategy.
• Continuously refine content based on data-driven insights and feedback to improve effectiveness and achieve business goals.
5. Brand Storytelling:
• Craft compelling brand stories that resonate with luxury consumers and differentiate the brand in a competitive market.
• Maintain a consistent tone of voice and visual identity across all content, ensuring alignment with brand guidelines.
6. Innovation & Trend Awareness:
• Stay ahead of industry trends, emerging platforms, and content formats to keep the brand at the forefront of luxury fashion communication.
• Experiment with new content ideas and formats to drive innovation and engagement.
Qualifications:
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Master’s degree preferred.
• 2+ years of experience in content strategy, preferably within the luxury fashion or lifestyle industry.
• Strong understanding of luxury branding and the unique needs of high-end consumers.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail.
• Proficient in content management systems (CMS) and digital marketing tools.
• Experience with, social media platforms, and data analytics.
• Creative thinker with the ability to translate brand vision into impactful content.
• Strong project management skills with the ability to manage multiple projects simultaneously.
Excellent communication and interpersonal skills, with a collaborative approach.

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