Senior Manager – Offline Sales for Luxury Cosmetics

The role is based out of BLR/MUM/KOL and reporting to the CEO / sales lead of the business. The Senior Manager – Offline Sales will work very closely with the Sales Lead to achieve all targets and upskill beauty advisors, generate new channel sales.- Field Visits & Store Execution- Conduct regular field visits to retail outlets, align store visits with manager and BA supervisors (modern trade and other beauty retailers)- Monitor in-store execution – visual merchandising, tester hygiene, stock availability, and planogram adherence as per aligned JBP.- Ensure brand visibility and correct placement across touchpoints according to the allocated brand space.- Gather market intelligence on competitor activities, pricing, promotions, and merchandising.- Build strong relationships with store managers, beauty advisors, and floor staff to drive brand advocacy.- Ensure monthly stock audits are conducted at all stores and reports with store wise action plans are shared for the same.- Retail Staff Management & Training- Coordinate with training team to align regular product training sessions for beauty advisors (BAs), field promoters, and store staff.- Understanding BA needs like trainings , incentives , stock , testers and align the same with store team and internal team.- Ensure the Beauty advisors are feeding timely and correct details on the app/tools.- Managing BA monthly and weekly rosters. Tracking their attendance and ensuring the roster is abided.- Ensure BAs are aligned with brand new launches, key USPs, and are actively upselling.- Track productivity of each BA/promoter – sales targets vs achievement.- Motivate retail teams through on-ground contests and recognition programs.- Sales Target Achievement- Drive monthly and quarterly sales targets across the territory.- Create and implement store-level sales strategies for underperforming stores.- Track secondary sales data and optimize field efforts accordingly.- Identify and activate potential high-performing stores through additional support from brand team and retailer team.- Retail Expansion & New Store Launches- Support the onboarding of new counters/outlets.- Ensure smooth execution during store launches – BA placement, VM, stock availability, testers.- Liaise with logistics and operations teams for timely execution.- Reporting & Insights- Maintain store-level dashboards and trackers- Maintain detailed records of field visits and share weekly visit reports with observations. Weekly reports on action plan execution.- Share monthly sell-out data, competitive insights, and field intelligence with sales leadership.- Recommend localised marketing activities based on the on-ground feedback.- Align weekly and monthly priorities with the manager.- Participate in regular one on one meetings with the manager (weekly/fortnightly/monthly).- Participate in monthly retailer JBP with the manager- Co-travel with manager for joint market working at least 5–6 times/month.- Escalate bottlenecks from the field that need higher-level intervention.- Seek guidance on territory-level business development and team structuring.Person Profile & Education Qualification- Candidate should have an overall experience of 8-10 years, in the beauty and personal care space.- Bachelor’s degree in business, marketing, or a related field from a tier – 1 / tier 2 institute.- Last stint/experience should have proven track record of managing regional sales of ~ INR 50-100 Cr of sales of high value products (premium).- Excellent communication and public speaking skills.- Proven track record of achieving sales targets and building strong relationships with customers and partners - offline.- Strong leadership and management skills, with the ability to motivate and train a team of sales representatives.- Excellent communication and interpersonal skills, with the ability to build relationships with customers, partners, and stakeholders.- Strong analytical skills, with the ability to analyze sales data and market trends to inform business decisions.- Knowledge of the cosmetics industry, including trends, products, and competitors.- Proficiency in Microsoft Office and CRM software. Should be super-efficient in managing the daily MIS with different analysis.